How to

Learn how to do common tasks in 84.51° Prism with its main features as well as their shared tools and resources

Incentives / Best Customer Communications (BCC)

• Participate in an event

• Modify nominations

• View Campaign performance

• Edit Yearly Plan

Creative Approval and Asset Management (CAAM)

• Use the CAAM Asset Library

• Use the CAAM Coupon and Ad Builders

Direct Connect

View Campaign performance

Kroger Precision Marketing (KPM)

• Create a Managed Service Campaign

  • Create a Brand Shop

  • Create a Display Ad

  • Create an Email Module

  • Partner with Macro Influencers

  • Create a Meta Ad

  • Partner with Micro Influencers

  • Create an Online Video Ad

  • Create a Pandora Ad

  • Create a Pinterest Ad

  • Create a Premium Placement Ad

  • Create a Programmatic Audio Ad

  • Create a Programmatic CTV Ad

  • Create a Push Notification

  • Create a Single Subject Email

  • Create a Snapchat Ad

  • Create a Targeted Digital Coupon

• Modify Campaigns

• View Managed Service Campaign performance

Shared tools and resources

• Use the Coupon Library

• Use the Contact Library

• Use Audience Segments

• Create and modify Product Groups