Create a Push Notification

How-to | 11/5/2025 | Learn how to create a Push Notification

Use this channel to grow digital engagement and engage with Kroger customers through targeted, short-form messaging sent from the Kroger app.

Push Notifications typically communicate special coupons, sales, or other news directly to customers which drive them to take action.

Populate Schedule

A three (3) week lead time is needed for this type of Campaign.

Use the calendar to enter your Requested Deploy Date.

Push Notifications are deployed once during your selected media week at 11:30 AM (ET). A maximum of three (3) push notifications can be deployed per week.

As these dates may be inventory restricted, work with your Account Manager to verify inventory availability before selecting your dates.

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Coupons

Select Yes or No for Is this campaign a reminder?.

If Yes, proceed to Add Click-Through Destination Where customers land when they click on a campaign ad..
Select Yes or No for Do you need to setup a coupon?.

If Yes, click Add Coupon.

For full instructions, see Create a new coupon.

If No, proceed to Click-Through Destination.

If adding a coupon, you'll need to perform some more coupon-related tasks.

Select which Coupon Targeting Type you want for this coupon.
Use the dropdown to select any State Exclusions for your coupon.
Select an answer to the question, What type of transactions should this coupon be redeemable for?.
Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.
Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool Coupons must be in the general pool one (1) week prior to the campaign start date for testing purposes	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Targeted Digital Coupon	A custom targeted digital offers on mobile and web coupon pages Creative development required and additional lead times apply	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) Enter the Campaign Name associated with the Targeted Digital Coupon.

Option

Definition

Instructions

General Coupon Pool

Direct link to a specific coupon in the General Coupon Pool
Coupons must be in the general pool one (1) week prior to the campaign start date for testing purposes

If using a coupon, select which coupons should appear on the Click-Through Destination.

(Optional) If prompted, enter Clip Id.

Targeted Digital Coupon

A custom targeted digital offers on mobile and web coupon pages
Creative development required and additional lead times apply

If using a coupon, select which coupons should appear on the Click-Through Destination.
(Optional) Enter the Campaign Name associated with the Targeted Digital Coupon.

Enter Targeting

Enter or use the dropdown to select Circulation The number of households where the coupon is sent..
(Optional) Enter any Guidance for this Audience.

This guidance helps to define the audience you want to target for this Campaign.
Select an answer to What is the primary initiative of this channel?
- Consideration — Raise consideration of your products with targeted customers
- Conversion — Increase conversion of your products with targeted customers
Create your Audience Segments.
- Enter a Segment Name.
- Click Add UPCs.
  
  For full instructions, see Add UPCs.
- Select an Audience Segment to be used with this channel.
- To add more audience segments, click Add Audience Segments and repeat previous actions.

Add Promoted Products

Click Add UPCs.

In the new window, click Add UPCs to select a method for adding UPCs.

Method and use case	Instructions
CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
Manual Entry: Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
Product Groups: Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

Click Add UPCs to Campaign to add the select UPCs.
Select Which divisions should be included?.

Based on your Campaign type, some divisions are excluded. For example, Roundy's (including Metro Market and Pick & Save), Jay C, Owen’s, Payless, Harris Teeter, Food 4 Less, and Foods Co. divisions are excluded from several Campaign types.
Select Yes or No for Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

If Yes, enter the On-Shelf Date for the products.

New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and will include, but is not limited to, the following metrics:

Open Rate
Sales Uplift
Household Penetration
Units Uplift