Create a Pinterest Ad

How-to | 11/25/2025 | Learn how to create a Pinterest Ad

Pinterest is a great place for brands to share product information, branded content, and ultimately, connect with shoppers who are deciding what to do or what to buy next.

Use this channel to showcase your brand to customers in their Pinterest feeds. You can use Pinterest Ads to educate and inspire shoppers engaging in food and beverage content.

You can also bring your own pre-existing Influencer creative content to run in your Pinterest Ad!

Populate Schedule

Use the calendars to enter your Media Start Date The first day the campaign is displayed to customers (for example, March 1, 20YY). and Media End Date The last day the campaign is displayed to customers (for example, March 1, 20YY)..

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Influencer Content

Select Yes or No to answer, Will this campaign be promoting Influencer created content?.

If Yes, confirm that the content follows KPM Influencer Guidelines and that you have usage rights.

To learn more about these guidelines, see Kroger Precision Marketing Influencer Guidelines.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

• If Yes, click Add Coupon.

  For full instructions, see Create a new coupon.

• If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

1. Select which Coupon Targeting Type you want for this coupon.

2. Select an answer to the question, What type of transactions should this coupon be redeemable for?.

3. Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.

4. Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Enter Targeting

1. (Optional) Enter your Channel Budget.

   Your Channel Budget is the available budget for this channel, not including downloads, redemption, or any costs other than insertion.

2. Set the Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue..

3. (Optional) Enter any Guidance for this Audience.

   This guidance helps to define the audience you want to target for this Campaign.

4. Select an answer to the question, What is the primary initiative of this channel?.

   • Reward Loyalty — Targets households that have shopped your Brand in the most recent 13–26 weeks.

   • Acquire New Households Households that have not bought the promoted product in the latest 52 weeks — Targets households shopping within your Commodity, but not your Brand.

   • Boost Declining Brand — Targets households that have shopped your Brand in the last 52 weeks.

   • Introduce New Product — Targets households that are purchasing similar products in the Commodity and Total Store.

   • Drive Incremental Units — Targets households who shop your Brand or within your Commodity.

   • Raise Brand Awareness —Targets households that have lapsed from shopping your Brand and/or within your Commodity.

5. Select an answer to the question, How should this channel be optimized in flight?.

   Depending on your Campaign type and/or previous selections, all options may not be available.

   • Awareness — Introduce and raise awareness of your brand with customers

   • Consideration — Raise consideration of your products with customers

   • Conversion — Increase conversion of your products with customers

     If you choose Conversion as the primary initiative, Standard Manual Audience is auto-selected as the targeting for the Campaign.

6. Select an answer to the question, What kind of targeting do you want to use for this campaign?.

   Option	Description	Instructions
   Prism Custom Audience	Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring Best used for Campaigns with a single coupon and a single creative Good for Division-Level audience building and mutual exclusivity	Work with your Account Manager to create your Prism Custom Audience. Once targeting is finalized, you'll see the details in your channel. Click Create Audience, then follow the instructions toCreate Custom Audience Segments. (Optional) Use the dropdowns to prioritize your Audience Segments. To learn more, see Mutual Exclusivity. Click Next. Select Which audiences should be used with this channel?. Click Next. Click Request Audience to submit your Audience request. During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert. You can click Return to Channel at any time to go back to the Campaign intake process.
   Prism Automated Audience	Depending on your Campaign type and/or previous intake selections, this option may not be available. Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring 84.51° Prism uses your Campaign Details to identify the best households for each channel Best used for Campaigns with a single coupon and creative Good for Division-Level audience building and mutual exclusivity	Click Request Audience to have 84.51° Prism create an audience for you. (Optional) Enter your Email Address to be notified when your audience is ready to view.
   Standard Manual Audience	Work with your Account Manager to create an audience for this Campaign Best used for Campaigns with multiple coupons and creatives Can use Cross-Channel targeting Good for Store-Level audience building and niche Audience Segments	Enter a Segment Name. Click Add UPCs to add UPCs for this Audience Segment. When finished, click Add UPCs to Segment. Select which Audience Segments you want to be used with this channel. (Optional) Click Add Audience Segments to add more audience segments. (Optional) Repeat previous actions.

Set up Ad Experience

Select Yes or No to answer, Do you plan to provide KPM-approved 3rd party tracking tags?.

If Yes, answer any additional questions that appear and provide any additional information that will help the 84.51° Prism team with this Ad Experience.

Set up Creative Version(s)

If you want your entire audience to see the same Click-Through Destination and/or Creative, add all audiences to one (1) segment.

If you want audiences to see different Click-Through Destinations and/or Creatives, add more than one (1) creative version and select the desired audience for each version.

1. Select Yes or No to answer, Should this Pin be removable?.

   Only select Yes for time-sensitive promotions.

2. Select an answer to the question, What type of ad is this?.

   • Static — A Pin that is a singular, non-animated photo.

   • Video— A Pin that plays a video ad.

   • Carousel — A Pin that displays multiple (2-5) photos on rotation.

   • Max Width Video — A Pin that plays a video that's 4x bigger than a standard video ad.

   • Tuner — Like a Carousel, but starts with a "neutral" starting Pin with other Pins to the left or right displaying a range of ideas.

3. If Audience Segments are used in your Campaign, select which Audience Segments you want for each creative version.

4. (Optional) Enter Notes for this version.

   If creating multiple versions, enter a comment describing the differences between versions.

   To learn more about creative specs, see KPM creative specs and policy documents.

5. Click Add UPCs.

6. Select Yes or No to answer, Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

   If Yes, enter the On-Shelf Date for the products.

   New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

7. (Optional) Click Add Another Version to create additional creative versions for your Campaign.

8. (Optional) Repeat the steps above for each additional creative version.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and includes, but is not limited to, the following metrics:

Impressions Reach Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue. Viewability Clicks Click-Through Rate (CTR) aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.

iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon. Household Penetration Uplift and Total Sales Visits Units (Overall) Units by Audience Segments

Related topics

• Create a Managed Service Campaign

• Modify Campaigns

• View Managed Service Campaign performance

Learn more

• About

• Release notes

• Resources and FAQs

• Training