Create a Brand Shop

How-to | 4/15/2025 | Learn how to create a Brand Shop

Elevate your branded content throughout the year with Brand Shops. You can use this channel to create a unique, always-on exclusive supplier Landing Page to:

Drive traffic for specialized brand content.
Align with seasonal media campaigns.
Boost conversion.
Engage shoppers with content like videos, recipes, and more.

Moreover, you can leverage your Brand Shop to:

Promote new items.
Expand product education.
Use videos for storytelling.

You'll work directly with Campaign Operations on the details of your Brand Shop.

Populate Schedule

A nine (9) week lead time is needed for this type of Campaign.

Use the calendar to enter your Media Start Date The first day the campaign is displayed to customers (for example, March 1, 20YY).
Use the calendars to enter estimated Refreshes.

As these dates may be inventory restricted, work with your Account Manager to verify inventory availability before selecting your dates.

These dates automatically populate the Milestones table, which includes important milestones.

Select Sub-pages Options

Select How many sub-pages do you want?

Sub-pages exist in tandem with your main Brand Shop to create a broader experience.

A maximum of two (2) sub-pages can be purchased for an additional cost ($10K each).

(Optional) Choose a Brand Shop Template.

Intro level — Ideal for smaller product portfolios.
Video Emphasis — Demo a product in a dedicated shopping environment.
Recipe Emphasis — Leverage recipes for seasonal events or special occasions.
Shopping Emphasis — Build basket across multiple categories.

To learn more about these templates, see Brand Shop Specs (at Kroger Precision Marketing.com).

Add Promoted Products

For this section, you'll email your curated list of UPCs Universal Product Codes to your assigned Campaign Operations representative.

Click Add UPCs.

In the new window, click Add UPCs to select a method for adding UPCs.

Method and use case	Instructions
CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
Manual Entry: Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
Product Groups: Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

Click Add UPCs to Campaign to add the select UPCs.
Select Which divisions should be included?.

Based on your Campaign type, some divisions are excluded. For example, Roundy's (including Metro Market and Pick & Save), Jay C, Owen’s, Payless, Harris Teeter, Food 4 Less, and Foods Co. divisions are excluded from several Campaign types.
Select Yes or No for Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

If Yes, enter the On-Shelf Date for the products.

New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

A media metric report can be delivered upon request and can include, but is not limited to, the following metrics:

Visits
Page Views
Unique Visitors
Time Spent
Cart Adds
Visits with Cart Adds