Create a Meta Ad

How-to | 11/25/2025 | Learn how to create a Meta Ad

Meta Ads allow brands to seamlessly connect with their customers through engaging images / videos and relevant messaging. These ads feature photos and short videos that can be linked to coupons or a specific Landing Page.

Use Meta Ads to reach one of the largest purchase-based audiences directly on Meta (formerly Facebook).

You can also bring your own pre-existing Influencer creative content to run in your Meta Ad!

Also, the Meta measurement solution, Advanced Analytics, enables KPM to measure the impact of media on Meta in a secure cleanroom environment.

Populate Schedule

Use the calendars to enter your Media Start Date The first day the campaign is displayed to customers (for example, March 1, 20YY). and Media End Date The last day the campaign is displayed to customers (for example, March 1, 20YY)..

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Measurement UPCs

1. Click Add UPCs Universal Product Codes.

2. In the new window, click Add UPCsto select a method for adding UPCs.

Method and use case	Instructions
CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
Manual Entry:  Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
Product Groups:  Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

3. Click Add UPCs to Campaign to add the select UPCs.

Add Influencer Content

Select Yes or No to answer, Will this campaign be promoting Influencer created content?.

If Yes, confirm that the content follows KPM Influencer Guidelines and that you have usage rights.

To learn more about these guidelines, see Kroger Precision Marketing Influencer Guidelines.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

• If Yes, click Add Coupon.

  For full instructions, see Create a new coupon.

• If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

1. Select which Coupon Targeting Type you want for this coupon.

2. Select an answer to the question, What type of transactions should this coupon be redeemable for?.

3. Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.

4. Review Divisions and selected coupon UPCs.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Enter Targeting

1. Enter your Channel Budget.

   Your Channel Budget is the available budget for this channel, not including downloads, redemption, or any costs other than insertion.

2. Set the Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue..

3. (Optional) Enter any Guidance for this Audience.

   This guidance helps to define the audience you want to target for this Campaign.

4. Select an answer to the question, What is the primary initiative of this channel?.

   • Awareness — Introduce and raise awareness of your brand with customers

   • Consideration — Raise consideration of your products with customers

   • Conversion — Increase conversion of your products with customers

     If you choose Conversion as the primary initiative, Standard Manual Audience is auto-selected as the targeting for the Campaign.

1. Select an answer to the question, How should this channel be optimized in flight? (your selection should match the channel's primary objective).

   Depending on your Campaign type and/or previous selections, all options may not be available.

   • Awareness — Introduce and raise awareness of your brand with customers

   • Consideration — Raise consideration of your products with customers

   • Conversion — Increase conversion of your products with customers

     If you choose Conversion as the primary initiative, Standard Manual Audience is auto-selected as the targeting for the Campaign.

2. Select an answer to the question, What kind of targeting do you want to use for this campaign?.

   Option	Description	Instructions
   Prism Custom Audience	Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring Best used for Campaigns with a single coupon and a single creative Good for Division-Level audience building and mutual exclusivity	Work with your Account Manager to create your Prism Custom Audience. Once targeting is finalized, you'll see the details in your channel. Click Create Audience, then follow the instructions toCreate Custom Audience Segments. (Optional) Use the dropdowns to prioritize your Audience Segments. To learn more, see Mutual Exclusivity. Click Next. Select Which audiences should be used with this channel?. Click Next. Click Request Audience to submit your Audience request. During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert. You can click Return to Channel at any time to go back to the Campaign intake process.
   Prism Automated Audience	Depending on your Campaign type and/or previous intake selections, this option may not be available. Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring 84.51° Prism uses your Campaign Details to identify the best households for each channel Best used for Campaigns with a single coupon and creative Good for Division-Level audience building and mutual exclusivity	Click Request Audience to have 84.51° Prism create an audience for you. (Optional) Enter your Email Address to be notified when your audience is ready to view.
   Standard Manual Audience	Work with your Account Manager to create an audience for this Campaign Best used for Campaigns with multiple coupons and creatives Can use Cross-Channel targeting Good for Store-Level audience building and niche Audience Segments	Enter a Segment Name. Click Add UPCs to add UPCs for this Audience Segment. When finished, click Add UPCs to Segment. Select which Audience Segments you want to be used with this channel. (Optional) Click Add Audience Segments to add more audience segments. (Optional) Repeat previous actions.

Set up Ad Experience

Select Yes or No to answer, Do you plan to provide KPM-approved 3rd party tracking tags?.

If Yes, answer any additional questions that appear and provide any additional information that will help the 84.51° Prism team with this Ad Experience.

If you choose Conversion as the primary initiative of this Campaign, No is auto-selected for this question.

Set up Creative Version(s)

If you want your entire audience to see the same Click-Through Destination and/or Creative, add all audiences to one (1) segment.

If you want audiences to see different Click-Through Destinations and/or Creatives, add more than one (1) creative version and select the desired audience for each version.

1. Select What type of ad is this?

   Based on your primary initiative choice (Awareness, Consideration, or Conversion), not all options will be available.

   • Carousel — Displays multiple photos on rotation.

   • Photo— A singular, static photo for the post.

   • Video — A post that plays a video ad.

   • Collection — A larger cover image or video, paired with a group of smaller product images from a product set.

   • Product Carousel — Shows two (2) or more images and/or videos in a single ad, each with its own headline, description, link and call to action.

2. If prompted, select Yes or No to answer, Will you be providing creative optimized for the story placement 9:16?

   Select Yes if you will be providing creative that fits the specifications for Meta Stories.

3. If prompted, select Yes or No to answer, Will you be providing creative optimized for the reels placement 9:16?

   Select Yes if you will be providing creative that fits the specifications for Meta Reels.

4. (Optional) Enter Notes for this version.

   If creating multiple versions, enter a comment describing the differences between versions.

   To learn more about creative specs, see KPM creative specs and policy documents.

5. Click Add UPCs to add Promoted Product UPCs.

6. Select Yes or No to answer, Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?

   If Yes, enter the On-Shelf Date for the products.

   New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

7. (Optional) Click Add Another Version to create additional creative versions for your Campaign.

8. (Optional) Repeat the steps above for each additional creative version.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

View report

A media metrics / attribution report is delivered eight (8) weeks post-period and includes, but is not limited to:

• Campaign summary — Gives the context of the Campaign (with Cost and Impressions)

• Engagement metrics — Provides metrics (like Impressions, Click-Through Rate, and Clicks) as awareness KPIs

• Performance summary — Provides top-level performance metrics (like aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured., Total attributable sales, and Household Penetration)

• Audience breakdown — Provides metrics (like Impressions and Sales) to help you understand which Audience Segments performed best

• UPC contribution — Showcases the top selling UPCs by % post period sales by UPC

• Glossary — Provides a metric glossary for easier interpretation of results

Related topics

• Create a Managed Service Campaign

• Modify Campaigns

• View Managed Service Campaign performance

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