Create a Targeted Digital Coupon

How-to | 11/5/2025 | Learn how to set up a Targeted Digital Coupon

Targeted Digital Coupon (TDCs) can be used to reach the most relevant households aligned with your brand's objectives through custom targeted digital offers on mobile and web coupon pages.

The discount threshold for these offers is often 10 - 15 % depending on the RSP Retail Sale Price (for example, 10% if the RSP Retail Sale Price is greater than $10.00).

These are great to:

Launch new items to drive trial and a potential repeat purchase
Drive sales uplift and ROAS Return on Ad Spend; A marketing metric that measures the efficacy of a digital advertising campaign to help businesses evaluate which methods are working and how they can improve future advertising efforts.
Re-capture lapsed households Households that have not bought the promoted product in the latest 26 weeks due to supply issues or seasonality
Re-engage households that purchased during a specific time or with another special offer

Targeted Digital Coupons pair well with Push Notifications and Email Modules to help drive awareness of the offer.

They can also be layered with other channels like Display Ads, Meta Ads, Pinterest Ads, Online Video Ads, or Pandora Ads for even more brand awareness.

To learn more, watch this overview video:

While intake for Targeted Digital Coupons is done via Managed Services, they are classified as Incentives.

To learn more about them, see Targeted Digital Coupon.

Populate Schedule

A three (3) week lead time is needed for this type of Campaign.

After you enter Coupon Display Start Date and Coupon Display End Date, these dates automatically populate a Milestones table with important milestones.

Add Coupons

Click Add Coupon.

For full instructions, see Create a new coupon.

There is a 200 UPC limit for Targeted Digital Coupons.
Select which Coupon Targeting Type you want for this coupon.
Select an answer to the question, What type of transactions should this coupon be redeemable for?.
Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.
Review Divisions and selected coupon UPCs Universal Product Codes.

Enter Targeting

Enter your Desired Circulation The number of households where the coupon is sent..
(Optional) Enter any Guidance for this Audience.

This guidance helps to define the audience you want to target for this Campaign.
Select an answer to the question, What is the primary initiative of this channel?.
- Reward Loyalty — Targets households that have shopped your Brand in the most recent 13–26 weeks.
- Acquire New Households Households that have not bought the promoted product in the latest 52 weeks — Targets households shopping within your Commodity, but not your Brand.
- Boost Declining Brand— Targets households that have shopped your Brand in the last 52 weeks.
- Introduce New Product — Targets households that are purchasing similar products in the Commodity and Total Store.
- Drive Incremental Units — Targets households who shop your Brand or within your Commodity.
- Raise Brand Awareness —Targets households that have lapsed from shopping your Brand and/or within your Commodity.

Select an answer to the question, What kind of targeting do you want to use for this campaign? and follow the instructions below to add Audience Segments to your Campaign.

Option	Description	Instructions
Prism Custom Audience	Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring Best used for Campaigns with a single coupon and a single creative Good for Division-Level audience building and mutual exclusivity	Work with your Account Manager to create your Prism Custom Audience. Once targeting is finalized, you'll see the details in your channel. Click Create Audience, then follow the instructions toCreate Custom Audience Segments. (Optional) Use the dropdowns to prioritize your Audience Segments. To learn more, see Mutual Exclusivity. Click Next. Select Which audiences should be used with this channel?. Click Next. Click Request Audience to submit your Audience request. During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert. You can click Return to Channel at any time to go back to the Campaign intake process.
Prism Automated Audience	Depending on your Campaign type and/or previous intake selections, this option may not be available. Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring 84.51° Prism uses your Campaign Details to identify the best households for each channel Best used for Campaigns with a single coupon and creative Good for Division-Level audience building and mutual exclusivity	Click Request Audience to have 84.51° Prism create an audience for you. (Optional) Enter your Email Address to be notified when your audience is ready to view.
Standard Manual Audience	Work with your Account Manager to create an audience for this Campaign Best used for Campaigns with multiple coupons and creatives Can use Cross-Channel targeting Good for Store-Level audience building and niche Audience Segments	Enter a Segment Name. Click Add UPCs to add UPCs for this Audience Segment. When finished, click Add UPCs to Segment. Select which Audience Segments you want to be used with this channel. (Optional) Click Add Audience Segments to add more audience segments. (Optional) Repeat previous actions.

Option

Description

Instructions

Prism Custom Audience

Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring
Best used for Campaigns with a single coupon and a single creative
Good for Division-Level audience building and mutual exclusivity

Work with your Account Manager to create your Prism Custom Audience.

Once targeting is finalized, you'll see the details in your channel.

Click Create Audience, then follow the instructions toCreate Custom Audience Segments.
(Optional) Use the dropdowns to prioritize your Audience Segments.

To learn more, see Mutual Exclusivity.
Click Next.
Select Which audiences should be used with this channel?.
Click Next.
Click Request Audience to submit your Audience request.

During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert.

You can click Return to Channel at any time to go back to the Campaign intake process.

Prism Automated Audience

Depending on your Campaign type and/or previous intake selections, this option may not be available.

Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring
84.51° Prism uses your Campaign Details to identify the best households for each channel
Best used for Campaigns with a single coupon and creative
Good for Division-Level audience building and mutual exclusivity

Click Request Audience to have 84.51° Prism create an audience for you.
(Optional) Enter your Email Address to be notified when your audience is ready to view.

Standard Manual Audience

Work with your Account Manager to create an audience for this Campaign
Best used for Campaigns with multiple coupons and creatives
Can use Cross-Channel targeting
Good for Store-Level audience building and niche Audience Segments

Enter a Segment Name.
Click Add UPCs to add UPCs for this Audience Segment.
When finished, click Add UPCs to Segment.
Select which Audience Segments you want to be used with this channel.
(Optional) Click Add Audience Segments to add more audience segments.
(Optional) Repeat previous actions.

Set up Creative Version(s)

If you want your entire audience to see the same creative, add all audiences to one (1) version.

If you want audiences to see different creatives, add more than one (1) creative versions and select the desired audience for each version.

To learn more about creative specs, see KPM creative specs and policy documents.

(Optional) If you want multiple versions, add notes for each version describing the differences between each one.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and will include, but is not limited to, the following metrics: