Create a Premium Placement Ad

How-to | 11/5/2025 | Learn how to use a Premium Placement

Use this channel to grow engagement with customers browsing and shopping Kroger Owned and Operated Pages with banner ads featuring your brand displayed across relevant department, seasonal, or promotional pages.

Premium Placements provide you the opportunity to amplify and support your brand's message to a broad group of shoppers on relevant pages like:

• Kroger's Homepage​

• Department and Seasonal Pages

• ​Promotions Page

Populate Schedule

1. Select an Ad Location for your ad.

   This location is where your ad will run on a Kroger Owned and Operated Page.

2. Based on your selection, use the dropdown or make selections to any prompts or that appear to complete Ad Location selection.

3. Use the calendars to enter your Display Start Date and Display End Date.

   As these dates may be inventory restricted, work with your Account Manager to verify inventory availability before selecting your dates.

   Premium Placements run for one (1) week starting on Wednesdays.

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Select Primary Initiative

Select What is the primary initiative of this channel?.

• Reward Loyalty — Targets households that have shopped your Brand in the most recent 13–26 weeks.

• Acquire New Households Households that have not bought the promoted product in the latest 52 weeks — Targets households shopping within your Commodity, but not your Brand.

• Boost Declining Brand— Targets households that have shopped your Brand in the last 52 weeks.

• Introduce New Product — Targets households that are purchasing similar products in the Commodity and Total Store.

• Drive Incremental Units — Targets households who shop your Brand or within your Commodity.

• Raise Brand Awareness —Targets households that have lapsed from shopping your Brand and/or within your Commodity.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

• If Yes, click Add Coupon.

  For full instructions, see Create a new coupon.

• If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

1. Select which Coupon Targeting Type you want for this coupon.

2. Use the dropdown to select any State Exclusions for your coupon.

3. Select an answer to the question, What type of transactions should this coupon be redeemable for?.

4. Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.

5. Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Add Promoted Products

1. Click Add UPCs.

2. In the new window, click Add UPCs to select a method for adding UPCs.

   Method and use case	Instructions
   CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
   Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
   UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
   Manual Entry:  Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
   Product Groups:  Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

3. Click Add UPCs to Campaign to add the select UPCs.

4. Select Which divisions should be included?.

   Based on your Campaign type, some divisions are excluded. For example, Roundy's (including Metro Market and Pick & Save), Jay C, Owen’s, Payless, Harris Teeter, Food 4 Less, and Foods Co. divisions are excluded from several Campaign types.

5. Select Yes or No for Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

   If Yes, enter the On-Shelf Date for the products.

   New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

View report

A report is available two (2) weeks post Campaign end date and can include, but not limited to, the following media metrics:

• Impressions

• Clicks

Related topics

• Create a Managed Service Campaign

• Modify Campaigns

• View Managed Service Campaign performance

Learn more

• About

• Release notes

• Resources and FAQs

• Training