View Managed Service Campaign performance

How-to | Last updated: 1/28/2026 | Learn how to view Managed Service Campaign performance

To see how your Managed Service Campaigns are performing, you can view measurement data in the Report Center.

View reports

  1. From 84.51° Prism, click Reports.

  2. Click View Report on the KPM Campaign Performance card.

When the report loads, you'll see a list of all Managed Service Campaigns.

Customize reports

You can apply one or more filters like Campaign Name, Client, Brand, Channel, Start Date, and End Date.

You can also use keywords in the search bar to customize your reports.

Find and select your Campaign to see the Performance Summary.

You can check this data every day and use it to analyze performance in real time while a Campaign is live.

This data can be used to optimize your current Campaign towards a selected key KPI Key Performance Indicator. Moreover, past Campaign data can be utilized to plan and optimize your next Campaign.

View specific data

You can navigate between pages to view specific data.

Page

Description

Instructions

Performance Summary

Shows overall performance of your Campaign

  1. Click Performance Summary.

  2. View the metrics on the page, including Sales Uplift, Units Uplift, Visits Uplift, and Households to see how much uplift was generated by this specific Campaign.

You can also use the chart or the data table to identify the highest contributing UPCs Universal Product Codes by setting the Market Impact filter to Total Market.

Audience Breakdown

Shows a breakdown of how your Campaign performed by Audience Segments

  1. Click Audience Breakdown.

  2. Select the correct Product Group from the Product Group slicer above the table.

  3. Review the top performing Audience Segments by Sales, Units, Visits, and Households in the table.

You can also analyze the contribution for those metrics to the entire Campaign performance by reviewing the donut chart and selecting a metrics from the slicer.

Product Group Analysis

Shows data on how each Product Group performed.

This page is not affected by any other Product Group filters on other pages.

  1. Click Product Group Analysis.

  2. Review the table to see the relevant media metrics and uplift metrics for the individual Product Groups.

eCommerce Analysis

Shows data on what modalities customers are using by Product Group.

  1. Click eCommerce Analysis.

  2. Review the media metrics and uplift metrics for each Product Group.

  3. Use the metrics in the table to identify the modalities that customers are shopping for each Product Group.

Metric Glossary

Shows definitions of all metrics used in KPM reports.

Click Metric Glossary to access this page.

To learn more, see Metrics.

Visualize data

Within the report, you have a few options to visualize your data.

Option

Instructions

Focus mode

Click Focus Mode () to expand a data table or chart.

Show as Table

Click the ellipsis (), then Show as Table to create a data table from the chart.

Spotlight

Click the ellipsis (), then Spotlight to visually highlight that specific data table or chart.

Get insights

Click the ellipsis (), then Get insights to gain 84.51° Prism insights from your data.

Export (a specific chart or visual)

  1. From the specific chart or visual, click the ellipsis (), then Export Data.

  2. Export your data in the format that suits your needs.

If you have a lot of data, the number of rows you export might be limited depending on the file type you select.

Metrics

Each page of the report contains various metrics.

Metric

Definition

Calculation

aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.

Attributable Return on Ad Spend; the total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.

Total Sales / Total Spend

Campaign Cost

The cost associated with executing the Campaign, excluding Redemption Cost.

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Click-Through Rate (CTR)

The total percentage of unique targeted households that clicked on the offer.

—

Delivery

The reporting cut that only show sales metrics for purchases over the Delivery modality.

—

Download Rate

The percentage of targeted households that downloaded the offer.

Total Downloads / Total Households Identified

Household Penetration Uplift

Incremental Households; the increase in exposed households purchasing one (1) of the redemption products, above and beyond what would have been expected when compared to tightly-matched control households.

Test Household Penetration - Control Household Penetration

Household Penetration Uplift %

Incremental Households Percentage; the percent increase in new redeeming households, above and beyond what would have been expected when compared to tightly-matched control households.

Household Penetration Uplift / Control Household Penetration

Household Penetration Rate

Household Penetration; the percentage of exposed households in the Campaign who purchased the product within the attribution window.

Shows the percentage of exposed households who are engaging with the brand and purchasing the product after seeing the creative.

Total Households that purchased / Total Households exposed

Impressions

The total number of times an ad was served.

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In Store

The reporting cut that only show sales metrics for purchases over the In Store modality.

—

iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon.

Incremental Return on Ad Spend; the total sales difference between test and control relative to the Total Campaign Cost as determined by the total Sales Uplift that was generated by households targeted for a Campaign

(Total Test Group Sales - Total Control Group Sales) / Total Cost

Market Impact

Includes known Kroger sales, units and other metrics.

Additionally, KPM leverages a consumer panel with known shopping behavior across many retailers to form a total projected market view of Kroger sales and multiple retailers.

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Modality

Describes the way in which households are shopping, whether In Store or via eCommerce.

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Online

The reporting cut that show sales metrics for purchases over both the Pickup and Delivery modalities.

Pickup + Delivery

Open Rate

The total percentage of unique targeted households that received and opened an email for this Campaign.

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Pickup

The reporting cut that only show sales metrics for purchases over the Pickup modality.

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Product Group

A collection of product UPCs being measured against for each coupon in the Campaign, entered during intake.

To learn more, see Product Groups.

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Redeemers

The total number of unique targeted households that redeemed a coupon in the measurement group.

—

Redemption Cost

Trade cost; the total dollar amount the redemptions accounted for which includes the eight (8) cent redemption processing fee.

—

Redemption Rate

The total percentage of downloads that resulted in a redemption of one (1) or more products in the measurement group.

Total Redemptions / Total Downloads

Sales Uplift

Incremental Sales; the increase in sales by targeted households, above and beyond what would have been expected when compared to tightly-matched control households.

Test Household Spend - Control Household Spend

Sales Uplift %

Incremental Sales Percentage; the percent increase in sales by targeted households, above and beyond what would have been expected when compared to tightly-matched control households.

Sales Uplift / Control Household Spend

Total Clicks

The total number of unique targeted households that clicked on the offer.

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Total Downloads

The total number of targeted households that downloaded a coupon associated with the Campaign.

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Total Households

The total number of households that were reached for the Campaign.

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Total Household Penetration

The total number of targeted households in the campaign who purchased the product within the campaign attribution window.

Shows the total exposed households who are engaging with the brand and purchasing the product after seeing the creative.

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Total Opens

The total number of unique targeted households that received and opened an email for this Campaign.

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Total Redemptions

The total number of times that a coupon was redeemed in-store or online.

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Total Sales

The total attributable sales of the targeted test group (for the products being measured), with a 14-day lookback window for both in-store and online.

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Total Units

Total number of units within the measurement UPCs purchased by those in the test group.

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Total Visits

Total number of test household shopping trips that included at least one (1) of the measurement UPCs in the basket.

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Units Uplift

Incremental Units; the increase in total units purchased by targeted households, above and beyond what would have been expected when compared to tightly-matched control households.

Test Household Units - Control Household Units

Units Uplift %

Incremental Units Percentage; the percent increase in units purchased by targeted households, above and beyond what would have been expected when compared to tightly-matched control households.

Units Uplift / Control Household Units

Visits Uplift

Incremental Visits; the total number of baskets containing at least one (1) redemption product, above and beyond what would have been expected when compared to tightly-matched control households.

 Test Household Visits - Control Household Visits

Visits Uplift %

Incremental Visits Percentage; the percentage of total baskets containing at least one redemption product, above and beyond what would have been expected when compared to tightly-matched control households.

Visits Uplift / Control Household Visits

Cross-Channel Campaign report

If you're running a Cross-Channel Campaign, you may qualify for PrecisionView 360 measurement.

To learn more, see Cross-Channel Campaign reporting.

Related topics

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