Create a Snapchat Ad

How-to | 11/25/2025 | Use this channel to create a Snapchat ad

Snapchat combines the power of Kroger Precision Marketing's first-party shopper data with immersive ad formats to drive meaningful impact for your business.

Use this channel to reach Kroger shoppers on Snapchat with relevant messaging and engaging content.

You can also bring your own pre-existing Influencer creative content to run in your Snapchat Ad!

Populate Schedule

A four (4) week lead time is needed for this type of Campaign.

Use the calendars to enter your Display Start Date and Display End Date.

The recommended length of this type of Campaign is four (4) to eight (8) weeks.

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Influencer Content

Select Yes or No to answer, Will this campaign be promoting Influencer created content?.

If Yes, confirm that the content follows KPM Influencer Guidelines and that you have usage rights.

To learn more about these guidelines, see Kroger Precision Marketing Influencer Guidelines.

If you need new Influencer creative services, see:

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

If Yes, click Add Coupon.

For full instructions, see Create a new coupon.
If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

Select which Coupon Targeting Type you want for this coupon.
Select an answer to the question, What type of transactions should this coupon be redeemable for?.
Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.
Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Enter Targeting

(Optional) Enter your Channel Budget.

Your Channel Budget is the available budget for this channel, not including downloads, redemption, or any costs other than insertion.
Set the Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue..
(Optional) Enter any Guidance for this Audience.

This guidance helps to define the audience you want to target for this Campaign
Select an answer to the question, What is the primary initiative of this channel?
- Awareness — Introduce and raise awareness of your brand with targeted customers
- Consideration — Raise consideration of your products with targeted customers
Select an answer to the question, How should this channel be optimized in flight?.

This selection matches your campaign's primary initiative and is auto-selected based on your previous selection.
Create your Audience Segments.
- Enter a Segment Name.
- Click Add UPCs.
- Select an Audience Segment to be used with this channel.
- To add more audience segments, click Add Audience Segments and repeat previous actions.
  
  A maximum of three (3) Audience Segments are allowed for this type of Campaign.

Set up Ad Experience

Select Yes or No to answer, Do you plan to provide KPM-approved 3rd party tracking tags?.

If Yes, answer any additional questions that appear and provide any additional information that will help the 84.51° Prism team with this Ad Experience.

KPM uses Clinch and has DoubleVerify connected to all social accounts.

Accepted tags include:

Click tags
Impression tags

To learn more about tags, see KPM tagging guidelines.

Set up Creative Version(s)

If you want your entire audience to see the same Click-Through Destination and/or Creative, add all audiences to one (1) segment.

If you want audiences to see different Click-Through Destinations and/or Creatives, add more than one (1) creative version and select the desired audience for each version.

Select an answer to the question, What type of ad is this?

Snap-Ad — A single image or video ad to communicate your message.
Snap-Story — A series of single image or video ads in between content or with a branded tile in the Snapchat Discover section that includes a CTA button for App Install and Website Attachment types.
AR Lens — Add 3D effects, objects, characters, and transformations to your Snapchat content.
AR Filter — Elevate brand engagement and interaction through the swipeable post-capture carousel.

To learn more about creative specs, see KPM creative specs and policy documents.

If Audience Segments are used in your Campaign, select which Audience Segments you want for each creative version.
Click Add UPCs.
Select Which divisions should be included?.

This selection determines where your Campaign runs, so you need to be very specific as targeting is also specific for divisions.

Select Yes or No to answer, Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

If Yes, enter the On-Shelf Date for the products.

New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

Available at the $50K minimum investment level, a media metrics report is delivered two (2) to three (3) weeks post-period and will include, but is not limited to, the following metrics:

Impressions
Reach
Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue.
Swipe-ups
Swipe-up rate
Video views

At the $150K investment level, a brand lift study is available. This study is delivered four (4) weeks post period and must setup at in-take.