Create a Single Subject Email

How-to | 11/5/2025 | Learn how to send a personalized Single Subject Email

Use this channel to send a personalized email solely featuring your brand that directs customers to a coupon or Landing Page.

You can send Single Subject Emails to leverage Kroger’s equity and industry-leading email open rates to:

Promote your brand to a highly engaged audience.
Drive conversion with digital offers sent to audiences based their past purchase behaviors.

Populate Schedule

A eight (8) week lead time is needed for this type of Campaign.

Use the calendar to enter the dates for Deploy Week A deploy week starts on a Monday and ends on a Sunday is and when your email will be sent..

As these dates may be inventory restricted, work with your Account Manager to verify inventory availability before selecting your dates.

The schedule is subject to change and the final send date will be confirmed approximately ten (10) business days before the Monday of Deploy Week A deploy week starts on a Monday and ends on a Sunday is and when your email will be sent..

Only 12 Single Subject Emails can be sent per week. These emails are sent on Mondays, Tuesdays, Thursdays, Saturdays, and Sundays.

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

If Yes, click Add Coupon.

For full instructions, see Create a new coupon.
If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

Select which Coupon Targeting Type you want for this coupon.
Use the dropdown to select any State Exclusions for your coupon.
Select an answer to the question, What type of transactions should this coupon be redeemable for?.
Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.
Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Coupon Widget	A generic Landing Page where coupons are hosted for customers to directly download No creative development required	If using a coupon, select which coupons should appear on the Click-Through Destination.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Enter Targeting

Enter or use the dropdown to select your Circulation The number of households where the coupon is sent..
(Optional) Enter any Guidance for this Audience.

This guidance helps to define the audience you want to target for this Campaign.
Select an answer to the question, What is the primary initiative of this channel?.
- Awareness — Introduce and raise awareness of your brand with targeted customers
- Consideration — Raise consideration of your products with targeted customers
- Conversion — Increase conversion of your products with targeted customers

Select an answer to What kind of targeting do you want to use for this campaign?.

Option	Description	Instructions
Prism Custom Audience	Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring Best used for Campaigns with a single coupon and a single creative Good for Division-Level audience building and mutual exclusivity	Work with your Account Manager to create your Prism Custom Audience. Once targeting is finalized, you'll see the details in your channel. Click Create Audience, then follow the instructions toCreate Custom Audience Segments. (Optional) Use the dropdowns to prioritize your Audience Segments. To learn more, see Mutual Exclusivity. Click Next. Select Which audiences should be used with this channel?. Click Next. Click Request Audience to submit your Audience request. During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert. You can click Return to Channel at any time to go back to the Campaign intake process.
Prism Automated Audience	Depending on your Campaign type and/or previous intake selections, this option may not be available. Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring 84.51° Prism uses your Campaign Details to identify the best households for each channel Best used for Campaigns with a single coupon and creative Good for Division-Level audience building and mutual exclusivity	Click Request Audience to have 84.51° Prism create an audience for you. (Optional) Enter your Email Address to be notified when your audience is ready to view.
Standard Manual Audience	Work with your Account Manager to create an audience for this Campaign Best used for Campaigns with multiple coupons and creatives Can use Cross-Channel targeting Good for Store-Level audience building and niche Audience Segments	Enter a Segment Name. Click Add UPCs to add UPCs for this Audience Segment. When finished, click Add UPCs to Segment. Select which Audience Segments you want to be used with this channel. (Optional) Click Add Audience Segments to add more audience segments. (Optional) Repeat previous actions.

Option

Description

Instructions

Prism Custom Audience

Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring
Best used for Campaigns with a single coupon and a single creative
Good for Division-Level audience building and mutual exclusivity

Work with your Account Manager to create your Prism Custom Audience.

Once targeting is finalized, you'll see the details in your channel.

Click Create Audience, then follow the instructions toCreate Custom Audience Segments.
(Optional) Use the dropdowns to prioritize your Audience Segments.

To learn more, see Mutual Exclusivity.
Click Next.
Select Which audiences should be used with this channel?.
Click Next.
Click Request Audience to submit your Audience request.

During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert.

You can click Return to Channel at any time to go back to the Campaign intake process.

Prism Automated Audience

Depending on your Campaign type and/or previous intake selections, this option may not be available.

Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring
84.51° Prism uses your Campaign Details to identify the best households for each channel
Best used for Campaigns with a single coupon and creative
Good for Division-Level audience building and mutual exclusivity

Click Request Audience to have 84.51° Prism create an audience for you.
(Optional) Enter your Email Address to be notified when your audience is ready to view.

Standard Manual Audience

Work with your Account Manager to create an audience for this Campaign
Best used for Campaigns with multiple coupons and creatives
Can use Cross-Channel targeting
Good for Store-Level audience building and niche Audience Segments

Enter a Segment Name.
Click Add UPCs to add UPCs for this Audience Segment.
When finished, click Add UPCs to Segment.
Select which Audience Segments you want to be used with this channel.
(Optional) Click Add Audience Segments to add more audience segments.
(Optional) Repeat previous actions.

Set up Ad Experience

Select an Email Template.
- If choosing Other, contact your Campaign Manager.
(Optional) Enter Notes for this version.

If creating multiple versions, enter a comment describing the differences between versions.
Click Add UPCs.

For full instructions, see Add UPCs.
Select Which divisions should be included?

This selection determines where your Campaign runs, so you need to be very specific as targeting is also specific for divisions.

Roundy's (including Metro Market and Pick & Save), Jay C, Owen’s, Payless, Harris Teeter, Food 4 Less, and Foods Co. divisions are excluded from Single Subject Email.

Select Yes or No for Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?

If Yes, enter the On-Shelf Date for the products.

New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and will include, but is not limited to, the following metrics:

Total Households
Total Household Penetration
Download Rate
Total Downloads
Redemption Rate
Unique Open Rate
aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.
iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon.
Unique Clicks
Total Sales