View Campaign performance

How-to | Last updated: 9/10/2025 | Learn how to view Incentives Campaign performance

To see how your Incentives Campaigns are performing, you can view measurement data in the Report Center.

View report

  1. From 84.51° Prism, click Reports.

  2. Click View Report on the BCC Performance card.

When the report loads, you'll see an overall Performance Summary.

Data is updated at Weeks 0, 2, and 6 for Loyal Customer Mailer Reward and retain current buyers with hyper-relevant offers served via a combination of direct mail and digital channels. (LCM)s and Weeks 0, 2, 6, and 13 for MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels. and New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.. Data is also updated at the end of a Campaign.

You can also use the data to plan and optimize your next event.

Watch this video to get an overview of BCC Campaign performance.

Customize report

To customize your view, you can apply one (1) or more filters like Brand Name, Client Name, Event, Event Type, Fiscal Year, Start Date, and End Date.

You can also use keywords in the search bar to customize your reports.

You can navigate between pages to view specific data.

Page

Description

Instructions

Performance Summary

Shows overall performance of your brand's investment in Incentives.

  1. Click Performance Summary.

  2. Use the Client Name filter select to a single client.

    You can also filter by multiple clients.

  3. Review the Redemption Rate, aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured., iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon., and Sales Uplift metrics to understand at a high level the return on investment in BCC.

Event Analysis

Shows performance for each event where you placed a nomination.

  1. Click Event Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the events with the highest aROAS, iROAS, and Redemption Rate.

Brand Analysis

Shows a breakdown of how your nominations performed by brand.

  1. Click Brand Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the brands with the highest aROAS, iROAS, and Redemption Rate.

Sub-Commodity Analysis

Shows data on how sub-commodities performed.

  1. Click Sub-Commodity Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the sub-commodity with the highest aROAS, iROAS, and Redemption Rate.

Commodity Analysis

Shows data on how commodities performed.

  1. Click Commodity Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify commodity with the aROAS, iROAS, and Redemption Rate.

Sub-Department Analysis

Shows how your nominations performed by sub-department.

  1. Click Sub-Department Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify sub-department with the highest aROAS, iROAS, and Redemption Rate.

Loyalty Cell Performance

Shows how your nominations performed by each event's loyalty cells.

  1. Click Loyalty Cell Performance.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the loyalty cell with the highest aROAS, iROAS, and Redemption Rate.

Loyalty Cell Delivery

Shows how your nominations performed by each event's loyalty cells delivery.

  1. Click Loyalty Cell Delivery.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify loyalty cell delivery percentage by Event Type and Year.

Channel Analysis

Shows data on how channels (Direct Mail (DM) or Email (EM)) performed.

  1. Click Channel Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the difference in Redemption Rates to see how does delivery channel affects the redemption of your nominations.

Event Type Analysis

Shows how your nominations performed by event type.

  1. Click Event Type Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify which event type had the highest aROAS, iROAS, and Redemption Rate.

Purchase Requirement Analysis

Shows how your nomination performed based on the purchase requirement entered in the coupon, if applicable.

  1. Click Purchase Requirement Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the purchase requirement with the aROAS, iROAS, and Redemption Rate.

Offer Value Analysis

Shows how your nomination performed based on coupon offer value, if applicable.

  1. Click Offer Value Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to visually identify the offer value with the highest aROAS, iROAS, and Redemption Rate.

Yearly Analysis

Shows how your nominations perform year over year.

  1. Click Yearly Analysis.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the bar charts on the dashboard to gain a high level understanding of the most important metrics for each fiscal year.

Raw Nomination Results

Shows the raw data for your nominations.

  1. Click Raw Nomination Results.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the raw data to gain insights about your nomination.

Results Slicer

Shows all results for all nominations in one place.

  1. Click Results Slicer.

  2. Use a combination of the filters to narrow down the data shown in the dashboard.

  3. Review the results to gain insights about your nomination.

Metric Glossary

Shows definitions of all metrics used in BCC reports.

Click Metric Glossary to access this page.

To learn more about each metric, see Metrics.

View event data

If you want to only see data for a specific event, navigate to Event Analysis.

  1. Click Event Analysis.

  2. In the first column, find the event for the data you want to see.

  3. Click on the event to highlight its data in the other data tables and charts.

  4. (Optional) Apply one (1) or more filters to further separate the data.

Visualize data

Within the report, you have a few options to visualize your data.

Option

Instructions

Focus mode

Click Focus Mode () to expand a data table or chart.

Show as Table

Click the ellipsis (), then Show as Table to create a data table from the chart.

Spotlight

Click the ellipsis (), then Spotlight to visually highlight that specific data table or chart.

Get insights

Click the ellipsis (), then Get insights to gain 84.51° Prism insights from your data.

Sort by

Click the ellipsis (), then Sort by:

  • Event to rearrange your data by Event.

  • Redemption Rate to rearrange your data by Redemption Rate.

  • iROAS to rearrange your data by iROAS.

  • aROAS to rearrange your data by aROAS.

  • Delivered to rearrange your data by Delivered.

Export data

Export specific data

  1. From the specific chart or visual, click the ellipsis (), then Export Data.

  2. Export your data in the format that suits your needs.

If you have a lot of data, the number of rows you export might be limited depending on the file type you select.

Export all data

  1. Click Export.

  2. Use the dropdown to select either Export as .pptx (PowerPoint) or Export as .pdf (PDF).

Your final download includes one (1) page for each tab of your report, including visuals and filters, but not any raw data used to create the charts and tables.

Metrics

Each page of the report contains various metrics.

Metric

Definition

Calculation

Allocated

The total households within your circulation The number of households where the coupon is sent. that were select to receive the offer prior to any email suppressions.

—

Analysis Read

The most updated results that are available for the campaign, described by the number of post-period weeks measured.

Loyal Customer Mailer

  • 0 week Read = Allocation

  • 2 week Read = Mid-Point Redemption

  • 6 week Read = Final Redemption + Final uplift

MyMagazine and New at Kroger

  • 0 week Read = Allocation

  • 2 week Read = Early Redemption

  • 6 week Read = Mid-Point Redemption

  • 13 week Read = Final Redemption + Final uplift

—

aROAS

Attributable Return on Ad Spend; the total sales of the targeted test group (for the products being measured) relative to the Total Cost.

Total Sales / Total Cost

Campaign Cost

The total cost of the campaign, including distribution cost, coupon redemption cost, and coupon processing, and handling fees.

—

Delivered

The households that successfully received the communication aka Circulation.

Total Sales / Total Spend

iROAS

Incremental Return on Ad Spend; the total sales difference between test and control relative to the Total Cost as determined by the total Sales Uplift generated by households targeted for the coupon.

(Total Test Group Sales - Expected Sums the total expected value from plan groups, aggregated based on the view or report in which it appears. Includes everything but Boost.ac Sales)/ Total Cost

Redemption Rate

The percentage of households that redeemed the offer.

Redeemed / Delivered

Sales Uplift

The increase in sales by redeeming households, above and beyond what would have been expected when compared to tightly-matched control households.

This metric shows what the campaign actually did which is important to consider / role of tactic (awareness, trial, etc.) when evaluating sales uplift success.

Test Household Spend - Control Household Spend

Units Uplift

The increase in units purchased by redeeming households, above and beyond what would have been expected when compared to tightly-matched control households.

Test Household Units - Control Household Units

Visits Uplift

The total number of baskets containing at least one redemption product, above and beyond what would have been expected when compared to tightly-matched control households.

Test Household Visits - Control Household Visits

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