Participate in an event

How-to | Last updated: 6/13/2025 | Learn how to participate an Incentives Campaign

Incentives Campaigns (like Best Customer Communications (BCC) Loyalty Events and Incentives) are created and curated by Kroger. These opportunities contain multiple nominations and coupons from many different companies.

You can use these nominations and coupons to engage Kroger customers via hyper-personalized tactics that are uniquely targeted to reach a varied mix of current brand buyers Of the households being recommended for the campaign, the amount of money households are spending on the promoted brand, compared to an average brand household buyer and relevant acquisition households.

Select Participate in a BCC event

From either 84.51° Prism or the BCC Nominations dashboard, click Create.
Scroll to the Best Customer Communications (BCC) section.
Select the Participate in a BCC event card.
Click Continue.

Enter Nomination Details

If you want to nominate (or "pool") multiple coupons together, the information below is for the nomination as a whole, not for individual coupons. You'll enter specific information for each coupon later.

Type and select the Client name in the field to open additional nomination details fields.
Enter your Total Maximum Circulation The number of households where the coupon is sent..

The Total Maximum Circulation is for the nomination as a whole. If you're using multiple coupons for the nomination, the total circulation of all coupons combined must not exceed the Nomination's Estimated Allocation Maximum.
Select an Event for your nomination.

You can search for Events, as well as filter by Event Type or Year.
If the prompt appears, select Yes or No for whether this is a Boost Exclusive Nomination?

If you select Boost Exclusive Offers, this selection will be automatic.
Click Next: Add Coupons.

Or, click Save and Add Coupons Later to save your nomination and add coupons later.

Select Coupons to Nominate

You have two (2) options for coupons.

You can:

Create a new coupon.

To learn how, see Create a new coupon.
Select an existing coupon from the Coupon Library.

To learn how, see Add coupon from the Coupon Library.

Modify Contacts

From the Nominations Dashboard, click Contacts to modify (assign, edit, and remove) contacts as needed.

Assign a contact

Click the ellipsis () on the contact card (for example, Primary Contact) you want to add.
Click Edit Contact.
Select the person you want to assign from the list of existing contacts.

If you can't find the person, you can create a new contact.
Repeat for each required contact.

Edit a contact

Click the ellipsis () on the contact card (for example, Primary Contact) you want to edit.
Click Edit Contact.
Click the edit icon ().
Update the required contact information.
Click Save.

Add a new role

Click Add Role.
Select the role you want to add from the dropdown menu (for example, Secondary Contact).
Select the person you want to add from the list of existing contacts.

If you can't find the person, you can create a new contact.

Remove a role

Click the ellipsis () on the contact card.
Click Remove Role.

Submit for Approval

After finalizing your all Nomination Details and Contacts, click Submit for Approval.

If you haven't done so already, download the Nomination Agreement.

You may also be prompted to accept the Terms and Conditions.

Approval criteria

Once you click Submit for Approval and complete the steps during the process, 84.51° Prism automatically begins to review and approve most BCC nominations.

Any Boost nominations are not eligible for auto-approval and must be reviewed by your Incentives Account Manager.

This auto approval process checks your nomination against set approval criteria:

Approval criteria	Description
Insufficient Targeting UPC Sales	Non-seasonal UPCs Universal Product Codes have Last Sold Date less than eight (8) weeks from the current date Seasonal UPCs have a Last Sold Date less than 52 weeks from the current date Total Past-8-Week sales for at least one of the Targeting UPCs must be at least $1,000 for an included division on the offer
Nomination / Offer Circulation	Sum of circulation for all offers must match the total circulation of the Nomination
Exceeds Maximum Redemption UPCs	Offers must have less than 200 UPCs
Coupon Approval Status	Nominated Sums total nominated value from plan groups, aggregated based on the view or report in which it appears (includes all except Boost). offers must have an "Approved" status in Coupon Library
Redemption UPC Overlap	Offers cannot share more than 75% of their UPCs with one (1) or more other offers in the same event
Multiple Manufacturers	Offers cannot include UPCs associated with more than one (1) manufacturer
Multiple Commodities	Offers cannot include: UPCs associated with more than three commodities within a single sub-department UPCs associated with commodities across multiple sub-departments
Past On-Shelf Date	New Product UPC On-Shelf Date must be after the current date
Discount	At least a 15% discount for products under $5 At least a 10% discount for products $5 or more
K-Number	All CPG coupons must have a K-number
Coupon Number	All CPG coupons must have a coupon number that is unique within the event These numbers are automatically assigned by 84.51° Prism, so this criteria prevents auto approval if 84.51° Prism experiences an error when assigning a coupon number.

Nomination approved

If all requirements are met, your nomination is approved.

You'll also receive a confirmation email when your nomination is approved.

Nomination not approved

If your nomination has any outstanding issues, you'll see them listed for your review.

If your nomination has unmet criteria / outstanding issues, you have two (2) options.

Option 1: Fix the issues and resubmit for auto-approval, or
Option 2: Ignore the issues and submit for manual approval.

Re-submit for auto approval

In the Nomination Needs Review window, click Continue Editing.

Fix issues (see table below for those that you should be able to fix on your own).

Insufficient Targeting Sales UPCs
Nomination / Offer Circulation
Multiple Manufacturers

Redemption UPC Overlap
Discount

While you can fix certain issues, some issues need to be fixed by your Incentives Account Manager. If you are unsure how to fix any of the issues, contact your Incentives Account Manager for help.

Re-submit your nomination.
Repeat these steps as needed until the nomination is successfully auto approved.

You'll receive a confirmation email when your nomination is approved.

Submit for manual approval

In the Nomination Needs Review window, click Submit for Review.

This action sends the nomination to your 84.51° contact for approval.
If any edits are required, your 84.51° contact will work with you to complete your nomination.

You'll receive a confirmation email when your nomination is approved.

Submit a creative

After your nomination is approved, you will need to submit your creative. Depending on your event, you'll have different creative requirements and upload locations.

Loyal Customer Mailer (LCM)

84.51° Prism Learning Center resources	Downloadable resources
Creative Approval and Asset Management (CAAM) Use the CAAM Asset Library Use the CAAM Coupon and Ad Builders	Creative Requirements for LCM and MyMagazine

MyMagazine

84.51° Prism Learning Center resources	Downloadable resources
Creative Approval and Asset Management (CAAM) Use the CAAM Asset Library Use the CAAM Coupon and Ad Builders	Creative Requirements for LCM and MyMagazine MyMagazine Creative Specs MyMagazine Creative Templates

Contact your Incentives Account Manager with any questions or for help with your creative.

View performance

Once your Incentives Campaign has ended, you may want to view it's performance in the Report Center.

You may want to look at specific metrics, including, but not limited to:

aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured. — Helps to gauge the return you received for your investment. It doesn't factor in whether the nomination or coupon truly affected customer behavior. You could also use it as a comparison to Sales Uplift.
iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon. — Helps to gauge the incremental return you received for your investment. This metric only factors the sales that were determined to be incremental based on customers seeing the ad.
Redemption Cost — Helps to understand total dollars spent on coupon redemption for a Campaign, which gets factored into the ROI.
Total Units — Helps you see what types of units (like multi-pack or singles) a customer is purchasing. For example, if Sales Uplift was High but Total Units was Low, then customers are probably buying more expensive units.
Total Visits — Helps you see if households are making multiple trips or buying in bulk (like multiples per basket).

To learn how, see View Campaign performance.