Create an Email Module

How-to | 11/5/2025 | Learn how to create an Email Module

Use Email Modules to create short-form communications embedded in a Kroger owned and operated multi-subject email.

You can use Email Modules to leverage Kroger's high e-mail engagement rates to reach customers with your campaigns.

These communications can focus on:

• Brand messaging.

• Product launches, promotions, and coupons.

Customers opt in to receive these weekly emails (like Savings & Sales Sent on Wednesdays to promote weekly sale items (for example, Mega Sales and 5X Digital events). and Friday Deals Sent on Fridays to promote deals of the week as well as the Free Friday Download, when available.) which feature ads, promotions, and information on specials and coupons.

Populate Schedule

Enter the Deploy Date.

Standard Email Module deploy dates are Wednesdays and Fridays and are subject to inventory availability.

Hero Email Module deploy dates are the same as a Standard ones, but are only available on Friday and must drive to a high-value Targeted Digital Coupon.

Once you enter this date, the Milestones table with important milestones is automatically populated.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

• If Yes, click Add Coupon.

  For full instructions, see Create a new coupon.

• If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

1. Select which Coupon Targeting Type you want for this coupon.

2. Use the dropdown to select any State Exclusions for your coupon.

3. Select an answer to the question, What type of transactions should this coupon be redeemable for?.

4. Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.

5. Review Divisions and selected coupon UPCs Universal Product Codes.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.

Enter Targeting

1. Enter or use the dropdown to select your Circulation The number of households where the coupon is sent..

2. (Optional) Enter any Guidance for this Audience.

   This guidance helps to define the audience you want to target for this Campaign.

3. Select an answer to the question, What is the primary initiative of this channel?.

   • Reward Loyalty — Targets households that have shopped your Brand in the most recent 13–26 weeks.

   • Acquire New Households Households that have not bought the promoted product in the latest 52 weeks — Targets households shopping within your Commodity, but not your Brand.

   • Boost Declining Brand— Targets households that have shopped your Brand in the last 52 weeks.

   • Introduce New Product — Targets households that are purchasing similar products in the Commodity and Total Store.

   • Drive Incremental Units — Targets households who shop your Brand or within your Commodity.

   • Raise Brand Awareness —Targets households that have lapsed from shopping your Brand and/or within your Commodity.

4. Select an answer to the question, What kind of targeting do you want to use for this campaign?.

   Option	Description	Instructions
   Prism Custom Audience	Science-driven audience building recommendations refined by segment customization based on the channel, objective, and UPCs used for model scoring Best used for Campaigns with a single coupon and a single creative Good for Division-Level audience building and mutual exclusivity	Work with your Account Manager to create your Prism Custom Audience. Once targeting is finalized, you'll see the details in your channel. Click Create Audience, then follow the instructions toCreate Custom Audience Segments. (Optional) Use the dropdowns to prioritize your Audience Segments. To learn more, see Mutual Exclusivity. Click Next. Select Which audiences should be used with this channel?. Click Next. Click Request Audience to submit your Audience request. During this process, your Audience Segments are created and sized for your Campaign. If there are any issues, you'll receive an alert. You can click Return to Channel at any time to go back to the Campaign intake process.
   Prism Automated Audience	Depending on your Campaign type and/or previous intake selections, this option may not be available. Science-driven audience building recommendations based on the channel, objective, and UPCs used for model scoring 84.51° Prism uses your Campaign Details to identify the best households for each channel Best used for Campaigns with a single coupon and creative Good for Division-Level audience building and mutual exclusivity	Click Request Audience to have 84.51° Prism create an audience for you. (Optional) Enter your Email Address to be notified when your audience is ready to view.
   Standard Manual Audience	Work with your Account Manager to create an audience for this Campaign Best used for Campaigns with multiple coupons and creatives Can use Cross-Channel targeting Good for Store-Level audience building and niche Audience Segments	Enter a Segment Name. Click Add UPCs to add UPCs for this Audience Segment. When finished, click Add UPCs to Segment. Select which Audience Segments you want to be used with this channel. (Optional) Click Add Audience Segments to add more audience segments. (Optional) Repeat previous actions.

Add Promoted Products

1. Click Add UPCs.

2. In the new window, click Add UPCs to select a method for adding UPCs.

   Method and use case	Instructions
   CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
   Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
   UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
   Manual Entry:  Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
   Product Groups:  Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

3. Click Add UPCs to Campaign to add the select UPCs.

4. Select Which divisions should be included?.

   Based on your Campaign type, some divisions are excluded. For example, Roundy's (including Metro Market and Pick & Save), Jay C, Owen’s, Payless, Harris Teeter, Food 4 Less, and Foods Co. divisions are excluded from several Campaign types.

5. Select Yes or No for Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

   If Yes, enter the On-Shelf Date for the products.

   New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and will include, but is not limited to, the following metrics:

• Total Household Penetration

• Total Households

• Household Penetration Uplift

• Download Rate

• Total Downloads

• Redemption Rate

• Redemption Cost

• Total Redemptions

• Unique Opens

• iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon.

• aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.

• Units Uplift

• Units Uplift %

• Total Visits

• Visits Uplift %

• Total Sales

• Sales Uplift

• Unique Clicks

Related topics

• Create a Managed Service Campaign

• Modify Campaigns

• View Managed Service Campaign performance

Learn more

• About

• Release notes

• Resources and FAQs

• Training