84.51° Prism

Concept | Last updated: 5/22/2026 | Learn about 84.51° Prism

84.51° Prism is the intake program for Kroger Precision Marketing (KPM Kroger Precision Marketing) at 84.51°.

Other Media solutions at 84.51° include the Kroger Ad Platform.

You can use 84.51° Prism to create:

  • Campaigns that use a variety of channels while also leveraging 84.51°'s data to target specific households.

  • Nominations and coupons for Best Customer Communications (BCC Best Customer Communications) Incentives.

84.51° Prism also offers metrics so you can see how your Campaign is performing both in-flight and after the Campaign is finished.

Dashboard

After logging into 84.51° Prism, you'll see the main dashboard.

This screenshot shows the main dashboard in Prism.

From here, you can navigate to any other section in 84.51° Prism or visit the 84.51° Prism Learning Center ().

To learn more, see:

KPM

On this dashboard, you can view and track all of your Kroger Precision Marketing (KPM) Campaigns as well as access the Integrated Calendar and Inventory Availability from the KPM tab.

This screenshot shows the KPM Campaigns dashboard in Prism.

To customize the dashboard, you can apply filters for:

  • Account Executive

  • Account Manager

  • Campaign Operations Team

  • Campaign Type

  • Client

  • Start Date

  • End Date

  • Status

  • Targeting Type

You can also use keywords to search and find your Campaign. If you need to export a Campaign, you can do that by clicking Export Campaign(s).

To learn more, see:

BCC

From the BCC tab, you can navigate to the Nominations Dashboard as well as several other pages like Events, Yearly Plan, and Coupon Library.

Internal users can also access Expectations The Kroger Ask. For the Yearly Plan, this refers to the total number of coupons sent to Kroger households. The amount is set by Kroger and 84.51. It outlines what you can expect to contribute to BCC. from the BCC tab.

This screenshot shows the BCC Nominations dashboard in Prism.

On this dashboard, you can view and track all of your coupons that have been nominated to Incentives opportunities (like Loyalty Events and Custom Incentives).

To customize the dashboard, you can apply filters for:

  • Senior Account Manager - Incentives

  • Primary Campaign Operations - Incentives

  • Event Type

  • Client

  • Status

  • Events (by clicking Select Events)

  • Kroger Product Hierarchy by Location (by clicking Select Locations)

You can also use the search bar to find your nominations. If you need to export nomination data or an agreement, you can do so by clicking Export Options, then selecting what item(s) you want exported (either Nomination(s) Data or Nomination Agreement(s)).

To learn more, see:

Contact Library

From the Contact Library tab, you can access the Contact Library.

This screenshot shows the Contact Library in Prism.

In the Contact Library, you can manage (create, save, and edit) all of your contacts for your Kroger Precision Marketing (KPM) Managed Service and Incentives Campaigns.

You can also use the search bar to find contacts by name, company, or email.

To learn more, see:

Reports

From the Reports tab, you can access the Report Center to view measurement reports for select Campaigns.

This screenshot shows the Report Center dashboard in Prism.

To see a report, click View Report. This action takes you to the selected campaign or event performance page (for example, BCC Performance).

To learn more, see:

Tools

From the Tools tab, you can navigate to the Audience Library, the Product Group Creator, or Influencer Calculator.

Audience Library

This screenshot shows the Audience Library in Prism.

In the Audience Library, you can:

  • Create Audience Segments agnostic of a Campaign.

  • Leverage 84.51° data science with the KPM Pre-Built Segments.

  • Save and re-use Audience Segments across Campaigns.

To learn more, see:

Product Group Creator

This screenshot shows the Product Group Creator in Prism.

In the Product Group Creator, you can create and manage Product Groups.

To learn more, see:

Influencer Calculator

You can use the Influencer Calculator as a standalone planning tool for your Custom Influencer Campaigns.

This tool:

  • Is available to all users.

  • Can be used apart from the Custom Influencer intake process.

  • Makes budgeting and scenario planning easier.

To learn more, see Partner with Custom Influencers.

Related topics

Want to learn more about this topic? See these related topics:

Learn more

Explore other sections in the Learning Center to learn more about 84.51° Prism: