Kroger Precision Marketing (KPM) Managed Service FAQs

Resource | Last updated: 9/25/2026 | Get answers to the most frequently asked Managed Service questions

Billing

What if I need 84.51° to send invoices to someone other than the listed billing contact?

If you need other people to receive the invoice, enter their name and email address in the Comments tab.

To learn how, see Add Comments.

Campaigns

Who else can see my Campaigns?

Users with access to the selected client account can view and edit the Campaign in 84.51° Prism.

To request additional access, contact your Account Executive.

What should I enter for the Campaign Name?

Choose a descriptive Campaign Name that helps identify your project. 84.51° recommends including the channel, Salesforce ID Identification (if available), manufacturer, brand, date, and initiative. For example, XCM Cross-channel measurement_Display Ad_SFPRJ123_Kroger_SimpleTruth_MMYY_Awareness.

Campaign names may be standardized during the approval process.

What factors impact the project schedule?

The schedule is generated based on the type of Campaign you're submitting and your desired Start Date. The tentative schedule shown when submitting a Campaign is an estimate to help you get a sense of important milestones and due dates.

The 84.51° team may change them as necessary to allow for any holidays or other factors. Final dates are updated when the Campaign is approved and finalized.

What happens when I click Save?

Clicking Save stores your work as a draft. You can return and make changes at any time before submitting the Campaign for approval.

What happens when I click Submit for Approval?

When you click Submit for Approval, your Campaign is sent to 84.51° for review. Once approved, designated contacts receive notification and can review finalized Campaign details in 84.51° Prism.

If applicable, you can start building your creatives in CAAM Creative Approval and Asset Management or the Kroger Ad Platform.

What changes can I make to my Campaign after submitting?

Once you've submitted a Campaign, you can still make changes to the:

• Start and End Dates (as long as neither have passed).

• Overall Campaign budget.

How do I know if my Campaign has been approved?

You'll receive a notification when your Campaign is approved and finalized. Approved Campaigns also reflect their updated status in 84.51° Prism.

What if I need to make changes to the Campaign after it is approved?

If Campaign details need to change after approval, contact your Account Executive. Updated Campaign details may require a revised Project Brief and approval process.

Where do I sign my Project Brief when the Campaign is approved?

When your Campaign is approved, you'll receive an email confirmation with a DocuSign link. You will electronically sign and return the Project Brief via DocuSign.

Who should I contact if I need help with Campaign setup?

Contact your Client Success Partner or Account Executive for assistance with Campaign setup, billing requirements, or approval questions.

Performance

Where can I view Campaign performance?

Campaign performance reports are available through Report Center once reporting becomes available for your Campaign type. Reporting availability varies by channel.

To learn more, see View Managed Service Campaign performance.

What is the attribution model and window?

84.51° Prism reporting uses a "last-touch" or "last exposure to the ad" attribution model with a 14-day attribution window. Purchases made within the attribution window may be associated with the most recent qualifying ad exposure.

Will I receive email communication about my Campaign performance?

Depending on the Campaign type, designated contacts may receive performance updates by email. Performance data may also be available through Report Center and other Campaign reporting deliverables.

Troubleshooting

What do I do if I get the message, "Failed to load report data"?

Refresh your browser and try again. If the issue persists, contact Technical Support for assistance.

Your Client Success Partner is your primary contact for billing and platform-related questions. They can help answer questions, review setup information, and report issues if needed.