Kroger Precision Marketing (KPM) Managed Service

Concept | Last updated: 3/31/2026 | Learn about Kroger Precision Marketing and Managed Service Campaigns

Kroger Precision Marketing (KPM) is the overarching retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and in-store sales. Powered by 84.51° data science, KPM leverages Kroger’s first-party data to find the right customers across their purchase journey, both Onsite (for example, Brand Shops and Push Notifications) and Offsite (for example, Programmatic CTV and Meta).

Managed Service Campaigns are the key offering within KPM that provides a full-service, data-driven approach to Campaign execution and measurement across these Kroger’s digital and physical properties.

By doing so, KPM and Managed Service Campaigns:

• Reach the right shoppers with first-party purchase insights.

• Seamlessly connect shoppers to buy brands.

• Verify business impact with Kroger sales insights.

These actions are achieved using 84.51° Prism along with other 84.51° solutions like the Kroger Ad Platform.

Leveraging KPM’s expertise, data, and technology, Managed Service Campaign are created and implemented with the help of an Account Management team.

Managed Service Campaigns benefit from an integrated KPM ecosystem connecting digital and in-store touchpoints. This integration allows for omni-channel Campaign execution and measurement.

Managed Service channels

A channel is the medium in which the ad or offer is delivered to customers. For example, a Display Ad is an ad embedded within a non-Kroger Owned and Operated Page, while an Email Module delivers your deal to customers with a larger, Kroger-sent email.

These channels* can be setup as individual or Cross-Channel Campaigns. To learn how, see Create a Managed Service Campaign.

	Channel	Description
Onsite	Brand Shop	Drive engagement and connect with digitally savvy shoppers close to the point of conversion with a unique, "always on" Landing Page. Paired with KPM traffic drivers, Brand Shops are great for highlighting specialized brand content. To learn how, see Create a Brand Shop.
	Email Module	Leverage Kroger's high weekly e-mail engagement rates to reach customers. Promote brand-specific content, offers, or promotions as part of the larger, multi-subject message. To learn how, see Create an Email Module.
	Premium Placement	Grow engagement with customers browsing and shopping Kroger Owned and Operated Pages with banner ads. Feature your brand displayed across relevant department, seasonal, or promotional pages. To learn how, see Create a Premium Placement Ad
	Push Notification	Grow digital engagement with short-form messages sent to customer's phones via the Kroger mobile app. Drive Kroger shoppers to interact with your brand through targeted messaging. To learn how, see Create a Push Notification.
	Single Subject Email	Send a personalized email solely featuring your brand directing customers to a coupon or Landing Page. Leverage Kroger's equity and industry-leading email open rates to promote your brand. To learn how, see Create a Single Subject Email.
Offsite	Custom Influencer	Provides a customizable, one-stop-shop solution for your influencer needs. Allows you to tailor deliverables to your unique needs. To learn how, see Partner with Custom Influencers.
	Display Ad	Deliver relevant messaging to Kroger shoppers on non-Kroger Owned and Operated Pages utilizing Display Ads with or without added Kroger branding. Each Display Ad links directly to a specific page or a coupon and can be animated or static. To learn how, see Create a Display Ad.
	Meta	Reach customers directly on their Meta (like Facebook and Instagram) feeds with ads that feature photos and short videos linked to coupons or a specific Landing Page. Engage with Kroger shoppers using relevant messaging and appealing content on the world's largest social platform. To learn how, see Create a Meta Ad
	Online Video	Create awareness of your brand or product by educating targeted Kroger shoppers through video content on the open web. Create ads that appear before videos on the open web and identify specific consumers. To learn how, see Create an Online Video Ad
	Pinterest	Showcase your brand to customers in their feeds. Inspire Kroger shoppers with your branded content including recipes, product information, and more. To learn how, see Create a Pinterest Ad.
	Programmatic Audio	Speak to your Audience Segments in a premium listening environment through mobile and web audio spots. Leverage Kroger data to connect customers with relevant audio content with companion banner ads on audio streaming services. To learn how, see Create a Programmatic Audio Ad.
	Programmatic CTV	Create awareness of your brand or product by educating targeted Kroger shoppers by streaming premium content with ads served before programming or during traditional commercial breaks. Leverage Kroger data to connect customers with relevant video content on streaming TV services. To learn how, see Create a Programmatic CTV Ad.
	Snapchat	Combines the power of Kroger Precision Marketing's first-party shopper data with immersive ad formats to drive meaningful impact for your business. Engage with Kroger shoppers with relevant messaging and engaging content. To learn how, see Create a Snapchat Ad.
Incentives	Targeted Digital Coupon	Reach the most relevant Kroger households aligned with your brand's objectives through custom targeted digital offers on mobile and web coupon pages. While intake for Targeted Digital Coupons is done via Managed Service, they are classified as Custom Incentives. To learn more about them, see Targeted Digital Coupon. The discount threshold for these offers is often 10 - 15 % depending on the RSP Retail Sale Price (for example, 10% if the RSP is greater than $5.00). To learn how, see Create a Targeted Digital Coupon.

Campaign dashboard

Individual Campaign dashboards provide a visual snapshot of your Managed Service Campaign data and information in 84.51° Prism.

Each tab of the dashboard has a specific function or feature:

• Campaign Details — Shows an overall summary of your channel(s).

  You'll enter and/or update your channel details in this tab. For full instructions for each channel, see Managed Service Campaigns.

• Contacts — Shows contacts and roles for your Campaign.

  You'll modify your contacts in this tab. To learn how, see Modify Contacts.

• Comments — Shows any Campaign information that doesn't fit into any other category.

  For example, you can add anything you'd like reflected on Campaign briefs like additional legal language. To learn how, see Add Comments.

• Changelog — Shows any changes made to your Campaign and who performed those changes.

  Only changes made after 12/09/2021 are shown.

Helpful resources

• Kroger Precision Marketing - Creative Specs and Policy Documents

• KPM Influencer Guidelines (for any existing Influencer content)

• KPM Custom Influencer Guidelines (for new Influencer content)

Related topics

• 84.51° Prism

• Product Groups

• Report Center

Learn more

• How to

• Release notes archive

• Resources and FAQs

• Training