Kroger Precision Marketing (KPM) Managed Service quick reference guide

Resource | Last updated: 12/17/2025 | Learn about Kroger Precision Marketing and Managed Service Campaigns

Kroger Precision Marketing (KPM)

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51° data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.

Managed Service

This connection is achieved using 84.51° Prism to create Managed Service Campaigns along with other 84.51° solutions like the Kroger Ad Platform.

Leveraging KPM’s expertise, data, and technology, Managed Service Campaign are created and implemented with the help of an Account Management team.

Managed Service Campaigns benefit from an integrated KPM ecosystem connecting digital and in-store touchpoints. This integration allows for omni-channel Campaign execution and measurement.

To learn more, see Kroger Precision Marketing (KPM) Managed Service.

Campaign creation

There are several parts to this creation process, but it all begins with selecting which channel (or channels) you want for your campaign based on its needs and objectives. A channel for a Managed Service Campaign is the medium in which the ad or offer is delivered to customers.

For example, a Display Ad is an ad embedded within a non-Kroger Owned and Operated Page, while an Email Module delivers your deal to customers with a larger, Kroger-sent email.

In 84.51° Prism, there are several channels for your Campaigns, including:

Brand Shop
Display Ad
Email Module
Macro Influencer Social media influencers with ~50K+ followers.
Meta

Micro Influencer Social media influencers with ~10K – 30K followers.
Online Video Ad
Pandora Ad
Pinterest Ad

Premium Placement
Programmatic CTV
Programmatic Audio
Push Notification

Single Subject Email
Snapchat
Targeted Digital Coupon
Targeted Direct Mail Custom-designed direct mail campaigns that leverage 84.51° personalization sciences to deliver campaign-specific objectives; Can be single supplier or multi-supplier.

To learn more about Campaign and these channels, see Managed Service Campaigns are the key offering within KPM that provides a full-service, data-driven approach to Campaign execution and measurement across these Kroger’s digital and physical properties..

To learn how, see Create a Managed Service Campaign.

Campaign performance

Campaign optimization is the continuous process of refining and improving campaigns to achieve the best possible results.

Optimized Campaigns can:

Improve conversion rates.
Enhance audience engagement.
Increase ROI.
Drive marketing initiatives.

Reports in 84.51° Prism provide data so you can check your Campaign's health. This "health check" on your performance can help you make data-driven decisions thus optimizing your investment for maximum impact. Using Reports, you can measure your Campaign's reach and engagement, assessing specific metrics to gauge shopper interaction and engagement.

To learn how, see View Managed Service Campaign performance.

Support and resources

There are many resources available to help support you and your work in 84.51° Prism.

To learn more, see Resources and FAQs.

KPM-specific resources include: