84.51° Prism quick reference guide

Resource | Last updated: 8/4/2025 | Learn about 84.51° Prism and its features

84.51° Prism

84.51° Prism is the intake program for Kroger Precision Marketing (KPM) at 84.51°.

You can use 84.51° Prism to create:

• Campaigns that use a variety of channels while also leveraging 84.51°'s data to target specific households.

• Nominations and coupons for Best Customer Communications (BCC) Incentives.

84.51° Prism also offers metrics so you can see how your Campaign is performing both in-flight and after the Campaign is finished.

In addition to the Report Center, other shared resources in 84.51° Prism include:

• Audience Library.

• Contact Library.

• Coupon Library.

• Product Groups.

Each tab in 84.51° Prism connects you to one of these resources as well as the main features, Kroger Precision Marketing (KPM) and Best Customer Communications (BCC).

To learn more about 84.51° Prism and these shared Resources, see 84.51° Prism.

Best Customer Communications

Best Customer Communications (BCC) focuses on rewarding Kroger's most loyal customers with personalized offers to drive visits, units, and sales back to you and Kroger. Every customer receives a unique combination of offers, targeted at the household level.

Incentives Campaigns (also known as Loyalty Events and Custom Incentives) are created and curated by Kroger. These opportunities contain multiple nominations and coupons from many different companies.

To learn more, see Incentives.

Creative Approval and Asset Management (CAAM)

Some Managed Service and Incentives Campaigns use the Creative Approval and Asset Management (CAAM) system to create and edit the creative portions of their Campaigns.

After your Campaign information is entered and approved in 84.51° Prism, it appears in CAAM for you to begin the creative process.

To learn more, see Creative Approval and Asset Management (CAAM).

Kroger Precision Marketing and Managed Service

Kroger Precision Marketing (KPM)

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51° data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store.

To learn more, visit the Kroger Precision Marketing website.

Managed Service

This connection is achieved using 84.51° Prism to create Managed Service Campaigns along with other 84.51° solutions like the Kroger Ad Platform.

Leveraging KPM’s expertise, data, and technology, Managed Service Campaign are created and implemented with the help of an Account Management team.

Managed Service Campaigns benefit from an integrated KPM ecosystem connecting digital and in-store touchpoints. This integration allows for omni-channel Campaign execution and measurement.

To learn more, see Kroger Precision Marketing (KPM) Managed Service.

Support and resources

There are many resources available to help support you and your work in 84.51° Prism.

To learn more, see Resources and FAQs.