Product Groups

Concept | Last updated: 10/13/2025 | Learn about Product Groups and the Product Group creator

Product Groups are collections of UPCs Universal Product Codes (like most frequently used or similar UPCs Universal Product Code) within 84.51° Prism. These collections can then be used in your Campaigns and coupons.

You can use Product Groups to:

• Target specific shoppers.

• Perform measurements.

Dashboard

After logging into 84.51° Prism, you'll see the main 84.51° Prism dashboard. From there, you can navigate to the Product Groups dashboard.

On this dashboard, you can see all the Product Groups you've created as well as those shared with you.

You can search for Product Groups by Product Group Name, UPC, or Tag.

Product Group Creator

From Tools, you can navigate to the Product Group Creator to create and modify (edit, delete, copy, and more) your Product Groups.

To learn how, see Create and modify Product Groups.

Related topics

Want to learn more about this topic? See these related topics:

• Coupon Library

• Incentives

• Kroger Precision Marketing (KPM) Managed Service

Learn more

Explore other sections in the Learning Center to learn more about 84.51° Prism:

• How to

• Resources and FAQs

• Training