Report Center

Concept | Last updated: 4/15/2025 | Learn about the Report Center

About the Report Center

84.51°'s passive data collection via Kroger shopper sales (first-party transaction data) allows precise targeting of households based on their unique purchasing behaviors and cutting edge measurement science enables accurate quantification of the true impact of media. This impact can be viewed for your Campaigns any time in performance reports.

84.51° Prism offers insights into how your Best Customer Communications (BCC) Loyalty & Incentive, Direct Connect, and Kroger Precision Marketing (KPM) Managed Service Campaigns are performing via these reports found in the Report Center.

These insights can be used to:

Enhance a current Campaign.
Inform future Campaigns.

BCC Performance

In the Report Center, you can access your data at any time (either during or after an event) for any Incentives Campaigns where you participated.

This data is updated daily, and continues to update until two (2) weeks after the event closes.

To learn more about this report, see View Campaign performance.

KPM Campaign Performance

In the Report Center, you can view your KPM Campaign’s performance once the attribution window has ended (about two (2) weeks). At that point, you'll receive a wrap report with actionable insights from your Account Manager.

You'll see a list of all your completed KPM Campaigns, but you can use the filters to find a specific one. When you've found your Campaign, click Campaign Name to open the report in a new tab.

To learn more about this report, see View Managed Service Campaign performance.

Direct Connect Performance

In the Report Center, you can view your Direct Connect Campaign's performance within 72 to 96 hours of launch and this reporting continues two (2) weeks after the Campaign end date.

You'll see a list of all your Direct Connect Campaigns, but you can use the filters or search to find a specific one. When you've found your Campaign, click Campaign Name to open the report in a new tab.