Create a Pandora Ad

How-to | 11/5/2025 | Learn how to create a Pandora Ad

Use this channel to speak to your customers in a premium listening environment through mobile and web audio spots with companion banner ads on Pandora.

Pandora Ad s allow you to reach your targeted audiences with 100% share of screen with ads that are non-skippable and above the fold. Moreover, value companion display banners are also served 100% of the time with the Audio and Video units.

Populate Schedule

For a Display only type of Campaign, a five (5) week lead time is needed. A six (6) week lead time is needed for this type of Campaign with Video/Audio.

Use the calendars to enter your Media Start Date The first day the campaign is displayed to customers (for example, March 1, 20YY). and Media End Date The last day the campaign is displayed to customers (for example, March 1, 20YY)..

The recommended length of this type of Campaign is four (4) weeks.

Once you enter these dates, the Milestones table with important milestones is automatically populated.

Add Measurement UPCs

Click Add UPCs Universal Product Codes.
In the new window, click Add UPCsto select a method for adding UPCs.

Method and use case	Instructions
CPG to Brand Drilldown: Find specific brands by their CPG (like Simple Truth within The Kroger Co.) Use when you want to add an entire brand to your coupon to ensure everything tied to a brand is captured; good for portfolio activations	Click through the Kroger hierarchy until you reach the desired level (like The Kroger Co. > The Kroger Co. > Simple Truth). Click the checkbox next to the brand you want to add. The summary box on the left confirms the number of UPCs in the selected brand.
Location in Hierarchy: Find your UPCs in the Kroger hierarchy Reflects how Kroger categorizes products sold in-store. You can drill into the highest level, Primary Department, through mid-levels (like Commodity), all the way down to individual Scan UPCs.You can add UPCs starting with the Commodity level down through the Scan UPC level. Selecting at the Commodity and Sub-Commodity levels adds all UPCs in that Commodity or Sub-Commodity. Use when you want to capture all UPCs in a specific category for your coupon; it's helpful to have knowledge of the Kroger hierarchy when using this option	Click through the Kroger hierarchy until you reach the desired level (like All > Grocery > Groc-All Other > Dry Noodles and Pasta). Click the checkbox next to the group of products you want to add.
UPC Description Search: Find UPCs with keywords (like Kroger Pasta Sauce) Use when you don't have UPCs on hand, but know what product you are looking for or when you want to include pack sizes (like six (6) pack Sprite)	Enter a search term for the UPC. 84.51° Prism searches for the search term in the UPC description and returns results accordingly. Select all the UPCs you want to add.
Manual Entry: Copy and paste your UPCs directly into 84.51° Prism Use when you have a prepared list of product UPCs	Enter (or copy / paste) your 13-digit UPCs. Click Validate UPCs. Select all the UPCs you want to add from each column (Matching UPCs All UPCs matching what you entered/pasted, Alternate UPCs UPCs that you entered / pasted that are found when dropping the check digit (the last number of the UPC)., and/or Not Found UPCs UPCs that you entered/pasted that were not found. If these are new products, they may not validate, but you should still include them.).
Product Groups: Add UPCs from a previously saved Product Group Create a new Product Group Use when you have a group of frequently used UPCs	Search for your Product Groups by entering a search term. If you don't have any Product Groups or want to create a new one, click Create Product Group. To learn how, see Create and modify Product Groups. Select the Product Group(s) you want to add.

Click Add UPCs to Campaign to add the select UPCs.

Add Coupons

Select Yes or No for Is this channel driving to a coupon?.

If Yes, click Add Coupon.

For full instructions, see Create a new coupon.
If No, proceed to Click-Through Destination Where customers land when they click on a campaign ad..

If adding a coupon, you'll need to perform some more coupon-related tasks.

Select which Coupon Targeting Type you want for this coupon.
Use the dropdown to select any State Exclusions for your coupon.
Select an answer to the question, What type of transactions should this coupon be redeemable for?.
Use the calendars to select Coupon Display Start, Coupon Display End, and Expiration Dates.
Review Divisions and selected coupon UPCs.

Add Click-Through Destination

Select a Click-Through Destination Where customers land when they click on a campaign ad. from the dropdown menu.

Option	Definition	Instructions
Brand Shop	Dedicated page on a Kroger Owned and Operated Page where customers can shop a brand or interact with other brand content Development time required and additional fees apply MUST go live a minimum three (3) business days prior to the media live date	Select Yes or No for Is this ad driving to an existing Brand Shop?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Curated Product List	Group of products available on Kroger Owned and Operated Pages for a customer to add directly to their Pickup order or online shopping list 84.51°'s recommended best practice	Select the Type of Product List. If you select, Custom Product List, click Add UPCs to start creating your list. If using a coupon, select which coupons should appear on the Click-Through Destination.
General Coupon Pool	Direct link to a specific coupon in the General Coupon Pool	If using a coupon, select which coupons should appear on the Click-Through Destination. (Optional) If prompted, enter Clip Id.
Kroger Owned and Operated Page	Department or seasonal page hosted on Kroger Owned and Operated Pages MUST go live a minimum three (3) business days prior to the media live date	Use the dropdown to select an answer to the question, Where will this page be located?. If using a coupon, select which coupons should appear on the Click-Through Destination.
Landing Page	Temporary Landing Page where brand content, recipes, and/or coupons can be hosted for a specific campaign Creative development required and additional lead times apply	Select a Landing Page Template. If using a coupon, select which coupons should appear on the Click-Through Destination.
Non-Kroger Owned and Operated Page	A URL that drives to a Landing Page experience that is not on a Kroger-owned retail page (for example, a brand site, MikMak, etc.) MUST be submitted as a No-Logo campaign ; you cannot utilize Kroger banner logos in your creative	Select an answer to the question, Do you accept a campaign-performance pixel? Enter your exact Click-Through Destination URL.

Enter Targeting

(Optional) Enter your Channel Budget.

Your Channel Budget is the available budget for this channel, not including downloads, redemption, or any costs other than insertion.
Set the Frequency The number of times your campaign will be optimized in flight according to your chosen initiative or the average number of times an individual sees an ad during a campaign to help balance exposure without causing ad fatigue..
(Optional) Enter any Guidance for this Audience.

This guidance helps to define the audience you want to target for this Campaign.

Standard Manual Audience targeting is used for this type of Campaign.
Enter a Segment Name.
Click Add UPCs.

For full instructions, see Add UPCs.
Select an Audience Segment to be used with this channel.
(Optional) To add more audience segments, click Add Audience Segments.

Set up Ad Experience

Select Yes or No for Do you plan to provide KPM-approved 3rd party tracking tags?.

If Yes, answer any additional questions that appear and provide any additional information that will help the 84.51° Prism team with this Ad Experience.
Select Yes or No for Do you want Pandora to create the audio and bannerize your ad for an additional fee?.

No additional fees are incurred for audio creative development and bannerization of companion banners by Pandora with a $75,000 or above budget.

However, additional fees are incurred for multiple creative versions.

Set up Creative Version(s)

If you want your entire audience to see the same Click-Through Destination and/or Creative, add all audiences to one (1) segment.

If you want audiences to see different Click-Through Destinations and/or Creatives, add more than one (1) creative version and select the desired audience for each version.

Select an Audio Duration for your ad.
Select your Audience Segments for this version.

These segments are populated from the audiences created earlier.
(Optional) Enter Notes for this version.

If creating multiple versions, enter a comment describing the differences between versions.
Click Add UPCs to add Promoted Product UPCs to your Campaign.
Select Yes or No to answer, Are any promoted products New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.?.

If Yes, enter the On-Shelf Date for the products.

New products must be on-shelf for at least 30 days prior to Campaign start date to ensure they are available to customers.
(Optional) Click Add Another Version to create additional creative versions for your Campaign.
(Optional) Repeat the steps above for each additional creative version.

Save Campaign Details

After you enter all of your Campaign Details, click Save.

You can click Save at any time and return to finish your Campaign Details later, if desired.

View report

Your media metrics and wrap report is delivered eight (8) to ten (10) weeks post-period and will include, but is not limited to, the following metrics:

iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon.
aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured.
Household Penetration
Sales Uplift
Impressions
Clicks
Click-Through Rate (CTR)