2025 Release Notes

December 2025

Managed Service / Kroger Precision Marketing (KPM)

Amplify creator content — To learn where and how, see:

• Create a Display Ad

• Create a Meta Ad

• Create an Online Video Ad

• Create a Pinterest Ad

• Create a Programmatic CTV Ad

• Create a Snapchat Ad

Education

• Updated Glossary — To learn more, see Glossary.

• PrecisionView 360 webinar recording — To watch, see PrecisionView 360 Measurement Launch.

• Kroger Precision Marketing (KPM Kroger Precision Marketing) Learning Labs — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

• 84.51° Prism for Media 101 — To learn more, see 84.51° Prism 101.

November 2025

Managed Service / Kroger Precision Marketing (KPM)

• Wrap report enhancements — Wrap reports now include more insights / takeaways and are streamlined for better viewing.

• Measurement updates — As of October 1st, Cross-Channel (XCM Cross-channel measurement) measurement is no longer available or supported.

Updated logic — Top-Performer logic is updated for standard and multi-offer reporting.

Education

• Updated Glossary — To learn more, see Glossary.

• Kroger Precision Marketing (KPM) Learning Labs — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

• Video Carousel Promoted Product Carousel webinar recording — To watch, see Video Carousels.

October 2025

BCC / Incentives

2026 Calendar — To view and/or download, see Incentives Campaign calendars.

Managed Service / Kroger Precision Marketing (KPM)

2026 and 2027 Calendars — To view and/or download, see Kroger calendars.

Education

• Kroger Precision Marketing (KPM) Learning Labs — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

• Updated Glossary — To learn more, see Glossary.

September 2025

BCC / Incentives

Update BCC Best Customer Communications value story — To learn more, Incentives.

Managed Service / Kroger Precision Marketing (KPM)

• Zone 1 and Zone 2 Premium Placement: HOME Carousels in the Kroger Ad Platform — To learn more, see Create a Premium Placement Ad.

• Programmatic Audio available — To learn more, see Create a Programmatic Audio Ad.

Education

• Kroger Precision Marketing (KPM) Learning Labs — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

• Updated roadmap — To learn more, see Roadmap.

• Programmatic Audio webinar recording — To watch, see Kroger Precision Marketing (KPM) Learning Lab.

August 2025

Managed Service / Kroger Precision Marketing (KPM)

Programmatic CTV launch — To learn more, see Create a Programmatic CTV Ad.

Education

• Programmatic CTV webinar recording — To watch, see Kroger Precision Marketing (KPM) Learning Lab.

• Kroger Precision Marketing (KPM) Learning Labs — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

• Premium Placement: HOME Carousels Learning Lab canceled — To be rescheduled soon!

July 2025

Education

• 84.51° Prism for Media 101 — To learn more, see 84.51° Prism 101.

• Kroger Precision Marketing (KPM) Learning Lab — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

June 2025

BCC / Incentives

BCC Terms and Conditions updated — To learn more, see Submit for Approval.

Managed Service / Kroger Precision Marketing (KPM)

Programmatic Audio Beta Testing underway — To learn more, see Create a Programmatic Audio Ad.

Education

Learning Center quick reference guide available — To learn more, see Learning Center quick reference guide.

May 2025

Direct Connect

No Campaign budget minimums — To learn more, see Direct Connect.

Managed Service / Kroger Precision Marketing (KPM)

• Programmatic CTV Beta Testing underway — To learn how, see Create a Programmatic CTV Ad.

• Lead time reduced for SSE Single Subject Email — To learn more, see Create a Single Subject Email.

Education

84.51° Prism for Media 101 new dates — To learn more, see 84.51° Prism 101.

April 2025

BCC / Incentives

• New unified incentive measurements — To learn more, see View Incentives Campaign performance and watch this video.

• BCC Special Webinar recording — To watch, see BCC Special Webinar: Unified Incentive Measurement.

Education

Updated UI User Interface, organization, and content — Explore the improved 84.51° Prism Learning Center!

March 2025

BCC / Incentives

BCC Special Webinar — To learn more, see BCC Special Webinar: Unified Incentive Measurement.

Managed Service / Kroger Precision Marketing (KPM)

Meta Advanced Analytics available — To learn more, see Create a Meta Ad.

February 2025

BCC / Incentives

Save and add coupons later available — To learn how, see Enter Nomination Details.