Roadmap
See current and future developments for 84.51° Prism
This roadmap is a broad overview of future development and lists key features that 84.51° is evaluating for addition to 84.51° Prism. It's updated to reflect new releases and evolving priorities.
It is not inclusive of every item currently under consideration or in development.
The ideas and features listed represent current thinking and are subject to change. As such, timing or target dates, priority, description, and functional definitions may be added, modified, or even removed at any time.
There is no guarantee delivery of listed functionality and features or adherence to target timelines. Additionally, features listed here may not be available to all users.
Each feature in the roadmap is assigned a status based on the following definitions:
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Under Review — Under consideration for future work (and does NOT have an estimated target date)
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In Planning — Slated for future work (and has an estimated target date)
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In Development — Currently being worked on (and has an estimated target date)
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Completed — Released and available for use
|
Feature / Function |
Description |
Status |
Target release |
|---|---|---|---|
|
Direct Connect Reddit |
Brings Kroger shopper audiences into Reddit, offering contextual relevance, deep engagement, and new growth potential |
In Planning |
Q4 2026 |
|
Direct Connect Pinterest |
Allows advertisers to activate curated audiences directly on Pinterest, bridging planning and purchase in a visual-first environment |
In Planning |
Q4 2026 |
|
Dynamic Creative resizing |
Automatically resizes creatives for different formats and devices, reducing manual lift while maintaining brand integrity across placements |
In Development |
Q4 2026 |
|
Direct Connect TikTok |
Activate high-performing Kroger audiences natively in TikTok, enabling real-time targeting and performance tracking in a format that captures attention and drives action among trend-forward consumers |
In Planning |
Q3 2026 |
|
Direct Connect Snapchat |
Enables seamless activation of Kroger segments within Snapchat, blending visual storytelling with deterministic reach |
In Planning |
Q3 2026 |
|
Direct Connect Epsilon |
Unlock the activation of Kroger audiences in Epsilon |
In Planning |
Q3 2026 |
|
TikTok |
Ensures Kroger-powered targeting, premium creative oversight, and measurable outcomes in TikTok (perfect for brands seeking scale with simplicity) |
In Planning |
Q2 2026 |
|
Direct Connect DV360 |
Empowers you to level up your audience strategy with KPM custom audiences in DV360 |
In Planning |
Q2 2026 |
|
Conversion API |
Enables direct server-to-server signal sharing between Kroger and key platforms enhancing real-time optimization, accuracy, and ROAS Return on Ad Spend; A marketing metric that measures the efficacy of a digital advertising campaign to help businesses evaluate which methods are working and how they can improve future advertising efforts. fidelity |
In Planning |
Q1 2026 |
|
Direct Connect Pre-Built Audience Segments |
Reduce setup time and accelerate outcomes with pre-curated Audience Segments in The Trade Desk |
In Development |
Q1 2026 |
|
iROAS Incremental Return on Ad Spend; the total sales difference between test and control relative to the total as determined by the total sales uplift generated by households targeted for the coupon. in Meta Advanced Analytics |
Equips Meta Ads with iROAS metrics to help you see the true incremental impact of every impression and refine for maximum efficiency |
In Development |
Q1 2026 |
|
More channels in Kroger Ad Platform |
Use the Kroger Ad Platform to create, manage, and track Email Modules (EMODs), Single Subject Email (SSEs), and Push Notifications |
In Development |
Q1 2026 |
|
Targeted Digital Coupons in Kroger Ad Platform |
Use the Kroger Ad Platform to create, manage, and track your Targeted Digital Coupons |
In Development |
Q1 2026 |
|
PrecisionView 360 |
Brings essential KPIs and shopper impact to brands without the full complexity of custom reporting (ideal for emerging advertisers) |
In Development |
Q4 2025 |
|
Direct Connect Meta Activations in Kroger Ad Platform |
Use the Kroger Ad Platform to activate Direct Connect Meta Campaigns (currently in Beta testing) |
Completed |
Q3 2025 |
|
Premium Placement: HOME Carousels |
Use the Kroger Ad Platform to create and manage this new type of Premium Placement. Other Premium Placement types will still be created in 84.51° Prism. |
Completed |
Q3 2025 |
|
Programmatic Audio |
Engage with customers through audio content like podcasts, music, and radio using this new media channel |
Completed |
Q3 2025 |
|
Programmatic CTV |
Engage with customers on connected TV (CTV) devices like smart TVs, gaming consoles, or external devices using this new media channel |
Completed |
Q2 2025 |
|
Meta Advanced Analytics |
Enables KPM to measure the impact of media on Meta in a secure clean room environment |
Completed |
Q1 2025 |
|
BCC measurement modernization |
Sales to Cost metrics retired and replaced with iROAS and aROAS Attributable Return on Ad Spend: The total sales of the test group relative to the Total Campaign Cost as determined by the total sales for the products being measured. |
Completed |
Q1 2025 |
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