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Training | Last updated: 3/20/2026 | Sign up for upcoming 84.51° Prism-specific trainings
84.51° Prism 101
This training is an introductory, webinar-based training designed to walk you through the fundamentals of KPM’s Campaign intake tool, 84.51° Prism.
In this session, you'll learn how to:
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Navigate through key tabs within the 84.51° Prism platform.
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Set up an example Managed Service Campaign (specifically, an Offsite Display Ad).
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Submit a nomination for a Best Customer Communications (BCC) Event (Loyal Customer Mailer Reward and retain current buyers with hyper-relevant offers served via a combination of direct mail and digital channels. (LCM), MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels., and New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.).
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Access and derive insights from reporting capabilities within the 84.51° Prism platform.
During the session, you'll have the opportunity to submit questions via the Q & A panel.
Audience
This course is ideal for new users or anyone looking for a refresher on 84.51° Prism basics.
Upcoming sessions
Kroger Precision Marketing (KPM) Learning Lab
In this virtual training series, you'll dive into new product releases and enhancements across the Kroger Precision Marketing (KPM) portfolio, helping you stay informed on the latest KPM has to offer.
Throughout the training, you'll have ample opportunities to ask the knowledgeable instructors and subject matter experts questions via chat.
Audience
All Kroger Precision Marketing clients are invited to join each session to learn more about the selected topic. Topics vary by session.
Upcoming sessions
Sign up for an upcoming session:
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Direct Connect - The Trade Desk Release — April 22nd, 2026, 1:00 PM - 2:00 PM (ET)
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Direct Connect - Yahoo Release — May 7th, 2026, 3:00 PM - 4:00 PM (ET)
More training opportunities
If you're interested in learning more about the Kroger Ad Platform (another Media solution), check out its training registration page.
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