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Training | Last updated: 6/1/2026 | Sign up for upcoming Media trainings

84.51° Prism 101

This training is an introductory, webinar-based training designed to walk you through the fundamentals of KPM Kroger Precision Marketing’s Campaign intake tool, 84.51° Prism.

In this session, you'll learn how to:

Navigate through key tabs within the 84.51° Prism platform.
Set up an example Managed Service Campaign (specifically, an Offsite Display Ad).
Submit a nomination for a Best Customer Communications (BCC Best Customer Communications) Event (Loyal Customer Mailer Reward and retain current buyers with hyper-relevant offers served via a combination of direct mail and digital channels. (LCM Loyal Customer Mailer), MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels., and New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.).
Access and derive insights from reporting capabilities within the 84.51° Prism platform.

During the session, you'll have the opportunity to submit questions via the Q & A panel.

Audience

This course is ideal for new users or anyone looking for a refresher on 84.51° Prism basics.

Upcoming sessions

Kroger Precision Marketing (KPM) Learning Lab

In this virtual training series, you'll dive into new product releases and enhancements across the Kroger Precision Marketing (KPM) portfolio, helping you stay informed on the latest KPM has to offer.

Throughout the training, you'll have ample opportunities to ask the knowledgeable instructors and subject matter experts questions via chat.

Audience

All Kroger Precision Marketing clients are invited to join each session to learn more about the selected topic. Topics vary by session.

Upcoming sessions

Custom Influencer Campaigns — June 4th, 2026, 2:00 PM - 3:00 PM (ET)

Kroger Precision Marketing (KPM) Brand Growth Accelerator Webinar Series

Build your foundation. Drive growth. Take action.

This three (3)-part webinar series is designed specifically for brands looking to grow within Kroger’s ecosystem.

Each session provides a practical, hands-on introduction to key KPM solutions — helping you understand how to activate, optimize, and apply them to your business to drive visibility, trial, and long-term growth.

Series Details

Format — Virtual live, 60-minute webinars
Cadence — Every two (2) weeks
When — Tuesdays, 1:00 PM – 2:00 PM (ET)
Who Should Attend — Brands looking to build capability across media, promotions, and insights

Session 1: Driving Sales with Onsite Media

Getting Started with KPM

Learn how to drive visibility and conversion through Kroger’s Onsite media solutions.

What you’ll learn:

Overview of Onsite media solutions (Product Listing Ads, Targeted Onsite Ads, and Promoted Product Carousels)
Live walkthrough of setting up a PLA Product Listing Ad in the Kroger Ad Platform
Key inputs, setup considerations, and best practices
How to apply Onsite media to your business and growth strategy
Next steps and additional resources to continue building

Session 2: Winning with Loyalty & Promotions

Driving Trial and Retention

Learn how to leverage promotions and loyalty solutions to drive trial, increase repeat purchases, and build long-term customer value.

What you’ll learn:

Overview of key incentive solutions (Targeted Digital Coupon, Loyal Customer Mailer (LCM), and MyMagazine)
How each solution works and when to use it
Key setup considerations and best practices
How to apply incentives to drive trial and retention
Next steps and additional resources to get started

Session 3: Unlocking Growth with Insights

The Power of 84.51° Stratum

Learn how to use data and insights to better understand your shoppers and make smarter business decisions.

What you’ll learn:

Overview of KPM insights capabilities and 84.51° Stratum platform
Understanding 84.51° Stratum packages and tiers
Live walkthrough of pulling a report and key insights
How to apply insights to planning, optimization, and growth strategy
Next steps and additional resources to get started

More training opportunities

If you're interested in learning more about the Kroger Ad Platform (another Media solution), check out its training registration page.