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Training | Last updated: 7/17/2026 | Sign up for upcoming Media trainings

84.51° Prism 101

This training is an introductory, webinar-based training designed to walk you through the fundamentals of KPM Kroger Precision Marketing’s Campaign intake tool, 84.51° Prism.

In this session, you'll learn how to:

• Navigate through key tabs within the 84.51° Prism platform.

• Set up an example Managed Service Campaign (specifically, an Offsite Display Ad).

• Submit a nomination for a Best Customer Communications (BCC Best Customer Communications) Event (Loyal Customer Mailer Reward and retain current buyers with hyper-relevant offers served via a combination of direct mail and digital channels. (LCM Loyal Customer Mailer), MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels., and New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial.).

• Access and derive insights from reporting capabilities within the 84.51° Prism platform.

During the session, you'll have the opportunity to submit questions via the Q & A panel.

Audience

This course is ideal for new users or anyone looking for a refresher on 84.51° Prism basics.

Upcoming sessions

Sign up for an upcoming session:

• July 23rd, 2026, 2:00 PM - 3:00 PM (ET)

• September 30th, 2026, 2:00 PM - 3:00 PM (ET)

Kroger Precision Marketing (KPM) Learning Lab

In this virtual training series, you'll dive into new product releases and enhancements across the Kroger Precision Marketing (KPM) portfolio, helping you stay informed on the latest KPM has to offer.

Throughout the training, you'll have ample opportunities to ask the knowledgeable instructors and subject matter experts questions via chat.

Audience

All Kroger Precision Marketing clients are invited to join each session to learn more about the selected topic. Topics vary by session.

Upcoming sessions

More sessions coming soon! Check back for future sessions.

More training opportunities

If you're interested in learning more about the Kroger Ad Platform (another Media solution), check out its training registration page.