What's new in 84.51° Prism — Release Notes

See the latest information on new features, enhancements, and fixes.

September 2026

September 25th, 2026

Education

New training opportunities — You can now sign up for more 84.51° Prism 101 sessions. These sessions run throughout the rest of this year and into 2027.

To learn more, see Registration.

September 15th, 2026

Managed Service

Kroger Ad Platform Beta Testing: Targeted Digital Coupon as a Click-Through Destination Where customers land when they click on a campaign ad. — You can now use a Targeted Digital Coupon as a Click-Through Destination for Targeted Onsite Ads in the Kroger Ad Platform.

This enhancement enables shoppers to navigate directly to a Targeted Digital Coupon experience from your Targeted Onsite Ad, providing a seamless path from ad engagement to coupon activation.

This feature is currently in Beta Testing. To participate, contact your Client Success Activation representative.

To learn more, visit the Kroger Ad Platform Learning Center.

September 9th, 2026

Managed Service

EMOD Email Module creatives in the Kroger Ad Platform — You can now build your Email Module (EMOD) creatives in the Kroger Ad Platform.

To learn more, see Creative Library and Build and manage creatives in the Kroger Ad Platform Learning Center.

September 4th, 2026

BCC / Incentives

Updated Creative Specs — You can now find updated creative specifications and templates for LCM Loyal Customer Mailer and MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels..

To learn more, see Incentives under Helpful resources.

You can also find updated CAAM Creative Approval and Asset Management creative specs here → Creative Approval and Asset Management (CAAM) under Helpful resources.
2027 Calendar— You can now view and/or download the 2027 Best Customer Communications (BCC Best Customer Communications) calendar of events.

To learn more, see Incentives Campaign calendars.

August 2026

Education

Updated roadmap — The Roadmap is updated with current and future developments.

July 2026

Education

Watch and learn more — You can now find past training recordings on 84.51° Prism features throughout the 84.51° Prism Learning Center. For all other recorded trainings can be found in the Recorded trainings library.
KPM Kroger Precision Marketing Learning Lab recording — You can now watch the Learning Lab recording about Direct Connect - DV 360 in the Kroger Ad Platform.

To watch, see Direct Connect - DV 360.
More 84.51° Prism 101 sessions — Check out new training opportunities here → Registration.

June 2026

BCC / Incentives

Updated MyMagazine creative specs — You can now find the latest creative specs for MyMagazine.

To learn more, see Submit a creative.

Education

New Custom Influencer video — You can now watch an overview video about Custom Influencer Campaigns.

To watch, see Partner with Custom Influencers.
KPM Learning Lab recording: Custom Influencer — You can now watch the latest session about Custom Influencer Campaigns.

To watch, see Custom Influencer Campaigns.

To learn more, see Partner with Custom Influencers.

Sign up for the next Learning Lab here → Registration.
More Support resources — You can now find more Support to help you as you work in 84.51° products and solutions.
Kroger Precision Marketing (KPM) Brand Growth Accelerator recording — You can now watch a recording of the second session.

To watch, see Winning with Loyalty & Promotions.
Direct Connect Campaign topics deprecated — All Direct Connect and related topics in the 84.51° Prism Learning Center have been removed.

To learn more, visit the Kroger Ad Platform and explore the Kroger Ad Platform Learning Center.

May 2026

Managed Service

New Influencer Calculator — Use the Influencer Calculator for your Custom Influencer Campaigns.

To learn more, see Tools.

Education

Deprecated Direct Connect Campaign topics — All topics deprecated on June 1st, 2026.

To learn more, visit the Kroger Ad Platform and check out the Kroger Ad Platform Learning Center.
More training opportunities — Sign up for 84.51° Prism 101 and more training opportunities.

To learn more and sign up, see Registration.

April 2026

BCC / Incentives

Updated Terms and Conditions — BCC Terms and Conditions (T&Cs) are up to date.

To view these or learn more, see Participate in an event.
New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial. playbook — Are you New at Kroger or just want to learn more about Incentives Campaigns?

Check out the New at Kroger playbook.

Managed Service

More Custom Influencer guidance — There's now more guidance on Custom Influencer Campaigns.

To learn more, see Partner with Custom Influencers.

Education

Trending Topics on the Learning Center home page — Find Trending Topics faster, with fewer clicks and less guesswork.
Direct Connect Activation training for Yahoo and TTD The Trade Desk— This KPM Learning Lab focused on Direct Connect Activations via TTD and Yahoo.

To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

Internal Only - Education

New internal-only content style — Internal-only content (only visible to 84.51° users) looks like this!

Any questions, reach out to the Embedded Learning Team.

March 2026

BCC / Incentives

New contacts feature — Update a contact once and apply the change across multiple nominations.

To learn how, see Update contacts across nominations.

Managed Service

New Custom Influencer offering — This new Custom Influencer offering replaces Macro Influencer Social media influencers with ~50K+ followers. and Micro Influencer Social media influencers with ~10K – 30K followers..

To learn more, see Partner with Custom Influencers.

Education

More Direct Connect trainings — This Learning Lab session covered Direct Connect - TTD and Direct Connect - Yahoo.

To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

February 2026

Reports

New PrecisionView 360 and PrecisionView Lite reporting — Your Cross-Channel Campaigns may qualify for PrecisionView 360 or PrecisionView Lite measurement.

To learn more, see Cross-Channel Campaign reporting.

Education

Revamped 84.51° Prism 101 — 84.51° Prism 101 walks you through the fundamentals of using 84.51° Prism.

To learn more and sign up, see 84.51° Prism 101.
Updated product roadmap — The Roadmap is up to date reflecting current and future 84.51° Prism developments.

January 2026

Managed Service

Updated lead times — Lead times for several Managed Service channels changed from four (4) weeks to three (3) weeks.

To learn more, see:

Education

Updated Glossary — You can now find more terms and definitions in the Glossary.
2025 Release Notes — Looking for past release notes? You can find them (by year) in the Release notes archive.