What's new in 84.51° Prism — Release Notes

See the latest information on new features, enhancements, and fixes.

July 2026

July 17th, 2026

Education

KPM Kroger Precision Marketing Learning Lab recording — You can now watch the Learning Lab recording about Direct Connect - DV 360 in the Kroger Ad Platform.

To watch, see Direct Connect - DV 360.

July 10th, 2026

Education

More 84.51° Prism 101 sessions — You can now sign up for the September session of 84.51° Prism 101.

To register, see 84.51° Prism 101.

June 2026

BCC / Incentives

Updated MyMagazine Reward current buyers and acquire relevant category-buying households with personalized offers and equity advertising served via combination of direct mail and digital channels. creative specs — You can now find the latest creative specs for MyMagazine.

To learn more, see Submit a creative.

Education

May 2026

Managed Service

New Influencer Calculator — Use the Influencer Calculator for your Custom Influencer Campaigns.

To learn more, see Tools.

Education

  • Deprecated Direct Connect Campaign topics — All topics deprecated on June 1st, 2026.

    To learn more, visit the Kroger Ad Platform and check out the Kroger Ad Platform Learning Center.

  • More training opportunities — Sign up for 84.51° Prism 101 and more training opportunities.

    To learn more and sign up, see Registration.

April 2026

BCC / Incentives

Managed Service

More Custom Influencer guidance — There's now more guidance on Custom Influencer Campaigns.

To learn more, see Partner with Custom Influencers.

Education

  • Trending Topics on the Learning Center home page — Find Trending Topics faster, with fewer clicks and less guesswork.

  • Direct Connect Activation training for Yahoo and TTD The Trade Desk— This KPM Learning Lab focused on Direct Connect Activations via TTD and Yahoo.

    To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

Internal Only - Education

New internal-only content style — Internal-only content (only visible to 84.51° users) looks like this!

Any questions, reach out to the Embedded Learning Team.

March 2026

BCC / Incentives

New contacts feature — Update a contact once and apply the change across multiple nominations.

To learn how, see Update contacts across nominations.

Managed Service

New Custom Influencer offering — This new Custom Influencer offering replaces Macro Influencer Social media influencers with ~50K+ followers. and Micro Influencer Social media influencers with ~10K – 30K followers..

To learn more, see Partner with Custom Influencers.

Education

More Direct Connect trainings — This Learning Lab session covered Direct Connect - TTD and Direct Connect - Yahoo.

To learn more, see Kroger Precision Marketing (KPM) Learning Lab.

February 2026

Reports

New PrecisionView 360 and PrecisionView Lite reporting — Your Cross-Channel Campaigns may qualify for PrecisionView 360 or PrecisionView Lite measurement.

To learn more, see Cross-Channel Campaign reporting.

Education

  • Revamped 84.51° Prism 101 — 84.51° Prism 101 walks you through the fundamentals of using 84.51° Prism.

    To learn more and sign up, see 84.51° Prism 101.

  • Updated product roadmap — The Roadmap is up to date reflecting current and future 84.51° Prism developments.

January 2026

Managed Service

Updated lead times — Lead times for several Managed Service channels changed from four (4) weeks to three (3) weeks.

To learn more, see:

Education

  • Updated Glossary — You can now find more terms and definitions in the Glossary.

  • 2025 Release Notes — Looking for past release notes? You can find them (by year) in the Release notes archive.