What's new in 84.51° Prism — Release Notes
See the latest information on new features, enhancements, and fixes.
June 2026
June 1st, 2026
Education
Direct Connect Campaign topics deprecated — All Direct Connect intake migrated to the Kroger Ad Platform. As such, all related topics currently in the 84.51° Prism Learning Center were deprecated.
To learn more, visit the Kroger Ad Platform and check out the Kroger Ad Platform Learning Center.
May 2026
May 22nd, 2026
Managed Service / Kroger Precision Marketing (KPM)
Influencer Calculator — You can now use the Influencer Calculator as a standalone planning tool for your Custom Influencer Campaigns.
To learn more, see Tools.
May 18th, 2026
Education
New training opportunities — You can now sign up for the latest session of 84.51° Prism 101 and the next Learning Lab, which focuses on Custom Influencer Campaigns.
You'll also find more information about a new Kroger Precision Marketing (KPM Kroger Precision Marketing) webinar series.
To learn more and sign up, see Registration.
May 8th, 2026
Education
Direct Connect Campaign topics deprecation — Since Direct Connect Campaigns are moving to the Kroger Ad Platform, all topics for Direct Connect Campaigns (currently in the 84.51° Prism Learning Center) will be deprecated on June 1st, 2026.
To learn more, visit the Kroger Ad Platform and check out the Kroger Ad Platform Learning Center.
April 2026
BCC / Incentives
-
New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial. playbook — To learn more, see New at Kroger playbook and/or these BCC Best Customer Communications topics:
-
Updated Terms and Conditions — To view these or learn more, see Participate in an event.
Managed Service / Kroger Precision Marketing (KPM)
More Custom Influencer guidance — To learn more, see Partner with Custom Influencers.
Education
-
Trending Topics on the home page — Find Trending Topics faster, with fewer clicks and less guesswork.
-
Direct Connect Activation training— To learn more, see Kroger Precision Marketing (KPM) Learning Lab.
-
New internal-only content style — Internal-only content (only visible to 84.51° users) looks like this!
March 2026
BCC / Incentives
New contacts feature — To learn how, see Update contacts across nominations.
Managed Service / Kroger Precision Marketing (KPM)
New Custom Influencer offering — To learn more, see Partner with Custom Influencers.
Education
Direct Connect trainings — To learn more, see Kroger Precision Marketing (KPM) Learning Lab.
February 2026
General
PrecisionView 360 and PrecisionView Lite reporting — To learn more, see Cross-Channel Campaign reporting.
Education
-
84.51° Prism 101 revamp — To learn more, see 84.51° Prism 101.
-
Updated product roadmap — To view, see Roadmap.
January 2026
Managed Service / Kroger Precision Marketing (KPM)
Updated lead times — The lead times for several Managed Service channels changed from four (4) weeks to three (3) weeks.
Education
-
Updated Glossary — To learn more, see Glossary.
-
2025 Release Notes — To view, see Release notes archive.
Go to