What's new in 84.51° Prism — Release notes

Find the latest information on new features, enhancements, and fixes.

December 2025

December 15th, 2025

Managed Service / Kroger Precision Marketing (KPM)

Amplify creator content — You can now bring your own pre-existing influencer creative content (developed independently) to run across multiple Kroger Precision Marketing (KPM) channels!

To learn where and how, see:

• Create a Display Ad

• Create a Meta Ad

• Create an Online Video Ad

• Create a Pinterest Ad

• Create a Programmatic CTV Ad

• Create a Snapchat Ad

December 12th, 2025

Education

• Updated Glossary — You can now find more terms and definitions in the Glossary.

• PrecisionView 360 webinar recording — You can now watch the Learning Lab session about PrecisionView 360.

  To watch, see PrecisionView 360 Measurement Launch.

December 3rd, 2025

Education

• Kroger Precision Marketing (KPM) Learning Labs — You can now sign up for Learning Lab sessions featuring PrecisionView 360.

  To sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• 84.51° Prism for Media 101 — Start 2026 with the next session of Media 101.

  To sign up, see 84.51° Prism for Media 101.

November 2025

Managed Service / Kroger Precision Marketing (KPM)

• Wrap report enhancements — Wrap reports now include more insights / takeaways and are streamlined for better viewing.

  To learn more, reach out to your Account Management team.

• Measurement updates — As of October 1st, Cross-Channel (XCM) measurement is no longer available or supported.

  To learn more, reach out to your Account Management team.

Education

• Updated Glossary — To learn more, see Glossary.

• Kroger Precision Marketing (KPM) Learning Labs — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• Video Carousel webinar recording — To watch, see Video Carousels.

October 2025

Managed Service / Kroger Precision Marketing (KPM)

2026 and 2027 Calendars — To view and/or download, see Kroger calendars.

Incentives / Best Customer Communications (BCC)

2026 Calendar — To view and/or download, see Incentives Campaign calendars.

Education

• Kroger Precision Marketing (KPM) Learning Labs — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• Updated Glossary — To learn more, see Glossary.

September 2025

Managed Service / Kroger Precision Marketing (KPM)

• Zone 1 and Zone 2 Premium Placement: HOME Carousels now in the Kroger Ad Platform — To learn more, see Create a Premium Placement Ad.

• Programmatic Audio now available — To learn more, see Create a Programmatic Audio Ad.

Incentives / Best Customer Communications (BCC)

Update BCC value story — To learn more, Incentives.

Education

• Kroger Precision Marketing (KPM) Learning Labs — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• Updated roadmap — To learn more, see Roadmap.

• Programmatic Audio webinar recording — To watch, see Kroger Precision Marketing (KPM) Learning Lab.

August 2025

Managed Service / Kroger Precision Marketing (KPM)

Programmatic CTV launch — To learn more about this new channel and how to use it, see Create a Programmatic CTV Ad.

Education

• Programmatic CTV webinar recording — To watch, see Kroger Precision Marketing (KPM) Learning Lab.

• Kroger Precision Marketing (KPM) Learning Labs — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• Premium Placement: HOME Carousels Learning Lab canceled — To be rescheduled soon!

July 2025

Managed Service / Kroger Precision Marketing (KPM)

• 84.51° Prism for Media 101 — To learn more and sign up, see 84.51° Prism for Media 101.

• Kroger Precision Marketing (KPM) Learning Lab — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

June 2025

Managed Service / Kroger Precision Marketing (KPM)

Programmatic Audio Beta Testing underway — To learn more, see Create a Programmatic Audio Ad.

Incentives / Best Customer Communications (BCC)

BCC Terms and Conditions updated — To learn more, see Submit for Approval.

Education

Learning Center quick reference guide now available — To learn more, see Learning Center quick reference guide.

May 2025

Direct Connect (DC)

No Campaign budget minimums — To learn more, see Direct Connect.

Managed Service / Kroger Precision Marketing (KPM)

• Programmatic CTV Beta Testing underway — To learn how, see Create a Programmatic CTV Ad.

• 84.51° Prism for Media 101 new dates — To learn more or sign up, see 84.51° Prism for Media 101.

• Lead time reduced for SSE — To learn more, see Create a Single Subject Email.

April 2025

Incentives / Best Customer Communications (BCC)

• New unified incentive measurements — To learn more, see View Campaign performance and watch this video.

• BCC Special Webinar Recording — To watch, see BCC Special Webinar: Unified Incentive Measurement.

• BCC 101 new dates — To learn more and sign up, see Registration.

Education

New and updated UI, organization, and content — Explore the new and improved 84.51° Prism Learning Center today and bookmark all your favorites!

March 2025

Incentives / Best Customer Communications (BCC)

BCC Special Webinar — To learn more, see BCC Special Webinar: Unified Incentive Measurement.

Managed Service / Kroger Precision Marketing (KPM)

Meta Advanced Analytics available now — To learn more, see Create a Meta Ad.

February 2025

Incentives / Best Customer Communications (BCC)

• Custom Incentives 101 dates — To learn more and sign up, see Registration.

• Save and add coupons later now available — To learn how, see Enter Nomination Details.