What's new in 84.51° Prism — Release Notes

See the latest information on new features, enhancements, and fixes.

March 2026

March 30th, 2026

Managed Service / Kroger Precision Marketing (KPM)

New Custom Influencer offering — This new, single, customizable Influencer offering allows you to tailor deliverables to your unique needs.

Custom Influencer is replacing Macro Influencer Social media influencers with ~50K+ followers. and Micro Influencer Social media influencers with ~10K – 30K followers. offerings as part of KPM's evolving Influencer landscape.

To learn more, see Partner with Custom Influencers.

March 20th, 2026

Education

Direct Connect trainings — You can now sign up for the latest Kroger Precision Marketing (KPM) Learning Lab sessions, which will cover the releases for Direct Connect - The Trade Desk and Direct Connect - Yahoo in the Kroger Ad Platform.

To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.

March 4th, 2026

BCC / Incentives

New contacts feature — You can now update a contact once and apply the change across multiple nominations.

To learn how, see Update contacts across nominations.

February 2026

General

PrecisionView 360 and PrecisionView Lite reporting — To learn more, see Cross-Channel Campaign reporting.

Education

  • 84.51° Prism 101 revamp — To learn more and sign up, see 84.51° Prism 101.

  • Updated product roadmap — To learn more, see Roadmap.

January 2026

Managed Service / Kroger Precision Marketing (KPM)

New lead times — The lead times for several Managed Service channels have changed from four (4) weeks to three (3) weeks.

Education