Creative Approval and Asset Management (CAAM)

Concept | Last updated: 8/26/2025 | Learn about the Creative Approval and Asset Management system

The Creative Approval and Asset Management (CAAM) system is where you can create and edit the creative portions of your Kroger Precision Marketing (KPM) Managed Service and Incentives Campaigns (specifically, Display Ads, Email Modules, and Targeted Digital Coupons).

To get access to CAAM, contact your Account Manager.

After your Campaign or nomination information is entered and approved in 84.51° Prism, it appears in CAAM for you to begin the creative process.

The CAAM Asset Library

The CAAM Asset Library is a collection of product images, flat art files, and standardized text files that can be used to build coupons and ads. Once you upload an asset to CAAM, you can reuse it whenever you want.

To learn how to use the CAAM Asset Library, see Use the CAAM Asset Library.

CAAM Coupon and Ad Builders

The Coupon and Ad Builders in CAAM are where you can build and submit ads / coupons for KPM and Incentives Campaigns.

Action buttons

All Campaign types and nominations share the same action buttons.

Button	Action
Activity Log	View recent history of coupon or ad
Revert Changes	Undo last action, if not saved
View Proof / Submit	Preview coupon(s) or ad(s), when ready, and then submit to 84.51°* *For ad(s), all channel creative must be completed before it's reviewed.
Save	Save current work
Clone Previous Creative	Use creative from previous campaign

To learn how to use the CAAM Coupon and Ad Builders, see Use the CAAM Coupon and Ad Builders.

Helpful resources

Downloadable resources

For creative specs and templates for all channels, see Kroger Precision Marketing - Creative Specs and Policy Documents.