2022 Release Notes

Release Note | Last updated: 4/15/2025 | View 2022 archived release notes

December

Managed Service campaign performance

You can view campaign performance for your Managed Service campaigns. Data is available for all Managed Service campaigns and can be broken down by audience type, Product Group, and more.

November

Updated Prism Intelligent Audiences process

For Managed Service campaign channels that support Prism Intelligent Audiences, you begin the process by clicking the Request Audience button.

Add UPCs via Product Groups

You can add UPCs Universal Product Codes to campaigns and coupons from saved Product Groups. You can also create new product groups from the Add UPC screen.

October

Education updates

The 84.51° Prism Learning Center features Managed Service campaigns content. This section includes content on how to create a campaign, set campaign contacts, and more.

BCC Performance reports

You can view nomination performance for your BCC nominations. Data is available for individual events as well as cumulative performance data for your events over time.

Private Marketplace updated metrics

Metrics for New, Lapsed, and Existing Households available in the PMP campaign performance dashboard.

September

Duplicate Managed Service campaigns

You can duplicate a Managed Service campaign. All information is copied over into your new campaign with some exceptions. Campaigns using Prism Intelligent Audiences, Custom Intelligence Audiences, Targeted On-Site Ads, and Private Marketplace campaigns cannot be duplicated.

August

Targeting update

When you use the Custom Audience Segment builder when targeting an 84.51° Prism campaign, you will see predefined segments organized into categories. For example, you'll see Customer Dimensions in the Choose a segmentation group dropdown, and then you can select the specific dimension you're interested in targeting from the list that populates.

Additional coupon options

After adding a coupon to a Managed Service campaign, you will see additional options to help you target your coupon and determine what kind of transactions are available for shoppers to use your coupon.

New page in Private Marketplace measurement reporting

You can use the UPC Contribution page in Private Marketplace reports to understand which UPCs are contributing the most sales to your campaign.

July

Check for missing UPCs feature available

In the Add UPCs widget, when selecting UPCs through either the Manual Entry or UPC Description Search options, you can now easily check for missing UPCs and add them to your campaign. These are UPCs in the same RBP group(s) Rules Based Pricing Group; A group of products commonly promoted together at the same price point as the UPC(s) you have already entered.

Global create button and page now available

You can create all campaigns and nominations from the 84.51° Prism dashboard.

On the 84.51° Prism dashboard, click Create, then select the type of campaign or nomination you want to create.

June

Best Customer Communication nomination auto approval

Your BCC nomination can be automatically approved if it meets specific criteria. You can also still submit your nomination for manual review.

Private Marketplace audience failure guidance

The new Audience failure troubleshooting section of the Learning Center provides guidance if your Private Marketplace audience recommendation fails. This content includes explanations of why an audience might fail, solutions to common audience problems, and suggestions.

Connected TV (CTV) channel available in Private Marketplace campaigns

Within Private Marketplace campaigns, you can set up video ads to reach customers who are streaming content on a Smart TV, streaming device, gaming console, etc.

Updated campaign selection view in PMP Reports

Within the Private Marketplace Report Center, you will see a list of available campaigns based on your 84.51° Prism account. This list includes campaign metadata such as the channel used, start and end data, and budget info.

May

Private Marketplace campaigns

  • Online Video Ad available for Private Marketplace campaigns.

    • You can set up pre-roll ads across the web to play for identified Kroger households.

    • Videos can be 15, 30, 60, or 90 seconds long, and can be co-branded with the Kroger logo.

New divisions available for Kroger Precision Marketing campaigns

Jay-C, Roundy's (Mariano's), Roundy's (Pick n Save, Metro Market), Food4Less (Chicago), and Food4Less are available to select when creating Kroger Precision Marketing campaigns. This will increase your possible campaign reach by nearly four million households and is also included in division penetration for any coupons you create for your campaigns.

Private Marketplace campaign reporting

You can now view real-time data on how your Private Marketplace campaign is performing using the new Reports tab in the top navigation. To view data, click View Report on the PMP Campaign Performance tile and use the right hand filter to find your campaign.

  • New in-app UPC entry tutorials are available along with updated UPC content in the Learning Center.

    • This step-by-step guide shows you all four UPC entry methods, guiding you through the process within 84.51° Prism.

    • The updated Add UPCs section guides you through the UPC entry process, with information about the Kroger hierarchy.

April

KPM Private Marketplace campaigns

  • Total eCommerce Shoppers replaces Clicklist Segmentation. Total eCommerce Shoppers are those who utilize the Pickup and/or Delivery modalities.

Coupon stepper

  • The new coupon stepper shows where you are in the coupon creation process. When you complete a section, you can click the title in the stepper to go back and make edits, as needed, before submission.

Education updates

  • A video for Private Marketplace campaigns is available in the Learning Center. This video gives a high-level overview of the campaign creation process from start to finish.

March

KPM Private Marketplace campaigns

You can choose to co-brand your KPM Private Marketplace campaign with the Kroger logo.

KPM Campaigns

  • Banner.com and Non-Banner.com pages have been renamed.

    • Banner.com page is now Kroger Owned and Operated Page.

    • Non-Banner.com page is now Non-Kroger Owned and Operated Page.

Education updates

  • The Private Marketplace campaign section has been updated with more in-depth information.

  • The Resources and FAQs section has two new pages:

February

KPM Campaigns

Education updates

  • If you missed the Private Marketplace intake training, the recording is available on the Recorded trainings page, along with a Managed Services intake training recording.

  • In-app tutorial launchers added to Private Marketplace (PMP) campaigns.

    • Click Show Me How to launch the PMP intake process tutorial.

    • These launchers appear on PMP Campaign Information page and all Audience Segment intake pages.

  • Training registration and video pages added to 84.51° Prism Learning Center.

    • Training registration - View and register for both Managed Service and Private Marketplace trainings.

    • Recorded training - See past training videos.

  • New survey available upon successful Private Marketplace campaign submission.