2021 Release Notes

Release Note | Last updated: 4/15/2025 | View 2021 archived release notes

December

KPM Private Marketplace Campaigns

• Private Marketplace is a self-service interface that allows advertisers to access audiences in their preferred DSP A system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

October

KPM Campaigns

• Brand Shop is available.

• You can select if any agency is involved with your campaign during intake.

August

KPM Campaigns

• Targeted On-Site Ad campaigns include a New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial. option for promoted products.

July

84.51° Prism

• Product Group export is available.

KPM Campaigns

• Billing address editing and input available for campaigns.

• Coupons are no longer required for Push Notification, Single Subject Email, and Direct Mail Solo campaigns.

May

Learning Center updates

• KPM and BCC video tutorials are available in the Learning Center.

KPM Campaigns

• Coupons automatically selected when there is only one creative version.

• Push Notification inventory check.

BCC Nominations

• Coupon status updated with Nomination approval.

KPM Integrated Campaigns

• Enhanced Package Targeted Digital Coupon circulation The number of households where the coupon is sent. increase.

April

KPM Campaigns

• Primary Initiatives set at the channel level.

• Updated coupon view on channel details page.

• New or seasonal to Kroger option for coupons.

• Targeted On-Site Ad modalities now default to all selected.

KPM Measurement

• Email Module and Single Subject Email in-flight measurement.

March

Product Groups

• You can save multiple UPCs Universal Product Codes within Product Groups to easily copy and use them in a coupon, campaign, or nomination.

KPM Campaigns

• Coupons are added at the channel level instead of at the campaign level.

• Updated Primary Initiatives for new campaigns: Awareness, Consideration, and Conversion.

84.51° Prism Intelligent Audiences

• Four new off-site channels are available for audience optimization: Display Ad, Native Ad, Online Video Ad, and Pinterest Ad.

February

KPM Campaigns

• Targeted On-Site Ad Commodities for Attribution automatically populated after UPC validation.

• On-Site Ad and Email Module schedule changes.

• Corporate and Billing addresses pulled from Salesforce.

84.51° Prism update

• Targeting Cells renamed to Audience Segments.

Learning Center updates

• Past release notes are archived by year:

  • 2019 archive

  • 2020 archive

January

KPM Campaigns

• Four new influencer KPM campaigns.

  • Influencer Sponsored Blog

  • Influencer Video Series

  • Macro Influencer Social media influencers with ~50K+ followers.

  • Micro Influencer Social media influencers with ~10K – 30K followers.

• Four existing channels have an option to exclude Kroger branding.

  • Display Ad

  • Native Ad

  • Pandora Ad

  • Online Video Ad