2021 Release Notes
Release Note | Last updated: 4/15/2025 | View 2021 archived release notes
Some features and/or functions may no longer be available in 84.51° Prism. As such, any Learning Center content about the feature and/or function has been archived.
December 2021
Managed Service / Kroger Precision Marketing (KPM)
Private Marketplace launched! — To learn more, see 84.51° Prism.
October 2021
Managed Service / Kroger Precision Marketing (KPM)
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Brand Shop available — To learn more, see Create a Brand Shop.
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Agency available for Campaigns — To learn more, see Create a Managed Service Campaign.
August 2021
Managed Service / Kroger Precision Marketing (KPM)
Targeted Onsite Ads include New at Kroger Introduces new items to Kroger customers with offers targeting category-relevant householdss with highest propensity for trial. option — To learn more, see Create a Managed Service Campaign.
July 2021
Product
Product Group export available — To learn more, see Create and modify Product Groups.
Managed Service / Kroger Precision Marketing (KPM)
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Updated Billing features for Campaigns — To learn more, see Create a Managed Service Campaign.
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Coupon requirement removed for Push Notification, Single Subject Email, and Direct Mail Solo — To learn more, see Create a Managed Service Campaign.
May 2021
BCC / Incentives
Updated coupon status — To learn more, see Use the Coupon Library.
Managed Service / Kroger Precision Marketing (KPM)
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Coupons automatically selected with one (1) creative — To learn more, see Create a Managed Service Campaign.
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Push Notification inventory check available — To learn more, see Create a Push Notification.
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Targeted Digital Coupon circulation The number of households where the coupon is sent. increased — To learn more, see Create a Targeted Digital Coupon.
Education
KPM Kroger Precision Marketing and BCC Best Customer Communications video tutorials available — To learn more, see Recorded trainings.
April 2021
Managed Service / Kroger Precision Marketing (KPM)
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Set primary Initiatives at channel level — To learn more, see Create a Managed Service Campaign.
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Updated coupon view — To learn more, see Coupon Library.
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New or seasonal to Kroger option for coupons — To learn more, see Use the Coupon Library.
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Updated Targeted Onsite Ad modalities defaults — To learn more, see Create a Managed Service Campaign.
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In-flight measurement for Email Module and Single Subject Email — To learn more, see:
March 2021
Product
Save and reuse multiple UPCs Universal Product Codes with Product Groups — To learn more, see Create and modify Product Groups
Managed Service / Kroger Precision Marketing (KPM)
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Coupons added at the channel level — To learn more, see Use the Coupon Library.
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Updated primary Initiatives — To learn more, see Create a Managed Service Campaign.
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More Offsite channels — To learn more, see Kroger Precision Marketing (KPM) Managed Service.
February 2021
Product
Targeting Cells renamed Audience Segments — To learn more, see Audience Library.
Managed Service / Kroger Precision Marketing (KPM)
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Targeted Onsite Ad commodities automatically populated — To learn more, see Create a Managed Service Campaign.
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Updated Onsite Ad and Email Module schedule — To learn more, see Create an Email Module.
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Salesforce link for Corporate and Billing addresses — To learn more, see Use the Contact Library.
Education
Archived release notes by year — To learn more, see Release notes archive.
January 2021
Managed Service / Kroger Precision Marketing (KPM)
More Influencer Campaigns and updated Kroger branding option for multiple channels — To learn more, see Kroger Precision Marketing (KPM) Managed Service.
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